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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

Blogs

Wordpress 5.0

WordPress 5.0 – Know All About Gutenberg; The Real Hero of the Update

December 06, 2018, was the date when the WordPress 5.0 “Bebo” officially made its foray. Believe it or not, it was one of the biggest updates in the CMS industry in 2018. If you have tried to ignore it since then, now is the time you should get yourself st

Sakshi Arora
Nov 26, 2019 5 min read
Net Promoter Score

Why Have a Net Promoter Score (NPS) Program?

The Net Promoter Score – NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact, It goes beyond measuring just customer satisfaction and further gauge their desire to recommend it to others. It’s relevant to

Sakshi Arora
Nov 7, 2019 5 min read
progressive profiling in Mktg. Automation

How Does Progressive Profiling Work in Marketing Automation?

Most people think progressive profiling is just a website form thing- Yes it is in a way but it is way more than that. Besides improving your initial conversion rates for gated content it must compliment your customer’s journey. It has a much wider impac

Sakshi Arora
Nov 6, 2019 4 min read
Sales Insights in Marketo

Quick Tips For Cleaning Up Sales Insights in Marketo

Sales Insights in Marketo can get complex to use if the periodic cleanup of assets is not done. Develop a habit of removing email campaigns from Sales Insight once you are done with particular ones. Cleaning up your sales insights in Marketo allows you to prov

Sakshi Arora
Nov 5, 2019 2 min read
Account Based Marketing Campaign

6 Step Strategy For Successful Account Based Marketing Campaign

If executed well, an Account-Based Marketing campaign could result in improved conversion rates for your top target accounts. Account-Based Marketing (ABM) is a strategic discipline that made its foray in the B2B world many decades ago. The irony is that many

Sakshi Arora
Nov 4, 2019 6 min read
Marketo Cleanup

Importance of Marketo Instance Cleanup

A scheduled Marketo instance cleanup or data hygiene practices can make your Marketo perform at its best year-round. If you experience a slow working Marketo instance or you think it’s not as agile as it’s once was, then its time to clean it up.&nb

Sakshi Arora
Nov 1, 2019 4 min read
Branding in 2020

Transforming Branding in Today’s World

In today’s world of ever-increasing technology influence and numerous digital platforms that are available for your customers to engage with your brand, creating a multi-channel presence is of colossal importance. The traditional branding ways were easier du

Sakshi Arora
Oct 14, 2019 4 min read
Marketing automation

7 Indirect Ways Marketing Automation is Helping You

Marketing Automation is not any hidden concept; it has become the darling of every marketer irrespective of their business size. Once thought to be something for bigger companies Marketing Automation is now prevalent in small and medium-sized businesses in alm

Sakshi Arora
Oct 9, 2019 5 min read
Marketo Audit

Do You Really Need a Marketo Audit?

What exactly is a Marketo Audit?  The Marketo Health Audit is a comprehensive review of your running marketing automation processes. This Marketo health checkup includes the technical and operational implications of Marketo. It also consists of a thorough

Sakshi Arora
Oct 7, 2019 4 min read

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