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Do’s & Don’ts of Blogging – Tips to Write Engaging Blogs

Blogging is Art!! But for those; who take it heartily!! Are you a pro blogger or trying your hands at it for the first time? Whether you need to write for B2B, B2C, or for yourself; the rulebook is no different.  From a marketing strategy point of view, i

Sakshi Arora

5 Must-Haves for B2B Website Conversion Rate Optimization

Conversion Rate Optimization (CRO) based on A/B testing is one of the fastest deployable methodologies to increase the percentage of your website visitors taking the desired action.  There are abundant Conversion Rate Optimization tactics available to inc

Sakshi Arora

Do Marketing Automation and Robotic Process Automation Go Hand in Hand!

Forrester predicts that more than 40% of enterprises will create state-of-the-art digital workers by combining AI with Robotic Process Automation (RPA). The RPA market will reach $1.7 billion in 2019 and $2.9 billion in 2021. By definition, Robotic process aut

Sakshi Arora

Key Skills & Roles Required For Successful B2B Event Marketing

B2B Event Marketing– According to AdStage, 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018. Depending on the size of the organizat

Sakshi Arora

Best Practices For Marketing Content Audit & Revamping Strategy

“Content isn’t the King it is the Kingdom”! Thinking about revamping your content marketing strategy or simply looking at building a content development plan, the one thing you will need to do is conduct a thorough audit of your existing content. Bef

Sakshi Arora

Smarketing – Aligning Sales and Marketing for Greater Success

Sakshi Arora

Common Marketo Implementation Challenges to Avoid

Based on our first-hand experiences I am sharing the most common Marketo implementation challenges to be aware of as you implement/scale your Marketo Instance If you are implementing or enhancing your Marketo footprint you are already working with one of the b

Sakshi Arora