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Infographics

Data visualized is data understood. Our infographics are succinct information troves on everything you need to know and share about marketing online.

Infographics

A/B Testing Gated Vs Ungated Content in HubSpot

Setting Up A/B Testing for Gated Vs. Ungated Content in HubSpot

Irrespective of whether you like to be part of this debate, as a marketer, you can’t escape it! The gated vs ungated debate has been raging for years and it isn’t likely to end anytime soon. There are pros and cons to both these content marketing strategie

Sakshi Arora
Dec 16, 2022 2 min read
Phases for Cleaning Up Your HubSpot CRM Data - Infographic

Phases for Cleaning Up Your HubSpot CRM Data

Do you know the cost of bad data in your HubSpot CRM? In a recent study, IBM emphasized that the US economy alone loses $3.1 trillion annually due to bad data. Numerous other studies have pointed to the extravagant costs and loss of opportunities for businesse

Sakshi Arora
Nov 29, 2022 2 min read
Marketing Attribution Models

Best Marketing Attribution Models Marketers Cannot Ignore

A customer’s journey and interaction with a business isn’t necessarily a straight path. Since brands use multiple marketing channels to target customers, the path to product discovery, engagement, and transactions can be unique to each customer. For instan

Sakshi Arora
Apr 12, 2022 1 min read
7 Software Design Patterns

7 Software Design Patterns You Must Know in 2022

Software development is as complex as it sounds. However, most of the problems that developers come across are common. There are no prizes for reinventing the wheel and hence, you rely on solutions that other developers have used in the past. Design patterns a

Sakshi Arora
Feb 15, 2022 1 min read
Graphic Design Trends

Graphic Design Trends to Watch in 2022

Did you know 93% of communication is visual? Graphics play an important role in your brand’s marketing campaign. As the world has changed since the onset of the pandemic, virtual interaction between brands and their customers has forced businesses to explore

Sakshi Arora
Jan 12, 2022 1 min read
High Conversion Landing Page

9 Essentials of a High Conversion Landing Page

Did you know landing pages have the highest conversion rate at 23%? By addressing buyers’ fears on the landing page, you can increase your conversions by 80%.  A high-converting landing page offers information, triggers curiosity, and leads to conversio

Sakshi Arora
Jan 5, 2022 1 min read
Competitive Analysis Tool

7 Competitive Analysis Tools to Search for Competitors’ Keywords

Don’t be devastated if your competition outranks you! Spy on them to see where you are lacking. Competitive analysis will help in identifying the top-most keywords used by your competitors for their highly and constantly ranking pages on SERPs. Unfortunately

Sakshi Arora
Dec 16, 2021 1 min read
How to Repurpose Your Content the Right Way

How to Repurpose Your Content the Right Way

Do you want better SEO results? Repurpose your existing content and achieve greater success. You have already invested in creating the original content, why not repurpose it and use it to increase your reach. Get an idea of the overall success of your original

Sakshi Arora
Oct 21, 2021 1 min read
5 effective lead qualification frameworks for sales reps

Top 5 Effective Lead Qualification Frameworks

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies gene

Sakshi Arora
Apr 15, 2021 2 min read

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