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Infographics

Data visualized is data understood. Our infographics are succinct information troves on everything you need to know and share about marketing online.

Infographics

Best Data Enrichment Tools

7 Best Data Enrichment Tools to Integrate with Your Sales Process

Data enrichment is the process that allows businesses to merge or append different data sources together, creating a unified source which is much more valuable than each of its constituents separately. With the help of a correct strategy, the pool of customer

Sakshi Arora
Mar 12, 2021 2 min read
Ways to Improve Your Ecommerce Website

6 Ways to Improve Your Ecommerce Website

Looking for the six infinity stones to improve the performance of your ecommerce website in just a snap? But there is no shortcut to success, eh?  So let’s forget the ‘Thanos’ way of doing things, and discuss the 6 tips and tricks that will take a l

Sakshi Arora
Mar 9, 2021 2 min read
Excellent Marketing Podcasts

8 Excellent Marketing Podcasts to Take Note of

Surf Through the Marketing Tide with Flair! Podcasts are music to the mind.  Today, thousands of quality podcasts are being recorded on a regular basis with the purpose of either entertaining or informing their audience. As a B2B marketer, if you are too

Sakshi Arora
Mar 4, 2021 1 min read
7Ps of Marketing Mix

See How HubSpot is Nailing the 7Ps of Marketing Mix

The Marketing Mix is the key foundation for modern marketing strategies and business activities. It is more of a tool that helps marketers determine a brand’s offering. The Marketing Mix concept was first introduced around the 1960s by Neil H. Borden, where

Sakshi Arora
Feb 25, 2021 2 min read
3 Pillars of SEO Success

Rank Higher on Google SERPs With These 3 Pillars of SEO Success

If you are an experienced marketer or someone in a leading marketing position, you would want to ensure that you maximize the company’s ROI with the limited budget that you have. So what is it that will help you achieve your goal? Well, SEO is your go-to sol

Sakshi Arora
Feb 24, 2021 1 min read
Digital Advertising Pricing Model

Choosing the Right Digital Advertising Pricing Model

The digital advertising industry has taken the online world by storm. When you are ready to launch your first advertising campaign, every outlet will offer you a different pricing model based on certain metrics.  Years ago, there were only two advertising

Sakshi Arora
Feb 19, 2021 1 min read
Evolution of Marketing Data

The History and Evolution of Marketing Data

Today’s marketers are goal-oriented, data-driven, and result-oriented. With the advent of sophisticated marketing analytical tools, marketers are able to predict business trends and buying patterns within a few clicks. But, where did this all start? Let’s

Sakshi Arora
Jun 10, 2020 1 min read
Influencer Marketing

6 Key Influencer Marketing Trends to Follow in 2022

Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways. – Sam Balter, Hubspot. And, that’s why many brands are leaning towards influencers to talk about their product. It’s the new

Sakshi Arora
Jun 10, 2020 1 min read
social media post length

Recommended Social Media Post Length for Better Engagement

Crafting the perfect and engaging caption for your social media and keeping character count in mind is often a daunting task for most social marketers. As a fellow marketer, we have created a post for the recommended social media post length for better engagem

Sakshi Arora
Jun 10, 2020 1 min read

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