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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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Salesforce Acquires Slack

Salesforce’s Slack Acquisition for $27.7 Billion – A Match Made in Heaven?

‘A match made in heaven’ is what Marc Benioff, CEO of Salesforce, has dubbed Salesforce’s $27.7 billion Slack acquisition. The deal has set speculations in motion, and it seems that it is a deal with upsides for both companies.  Salesforce gets a co

Sakshi Arora
Feb 18, 2021 6 min read
facebook marketing trends

Top 6 Facebook Marketing Trends for 2021

What started as an idea in a dormitory at Harvard University is now a $720 billion business. Facebook, one of the largest social media platforms, has altered the course of digital marketing for good. From Facebook Messenger bot to Facebook Spark AR, the worldw

Sakshi Arora
Dec 8, 2020 4 min read
e-commerce Strategy Trends and Tips 2021

Trends & Tips for A Successful 2021 Ecommerce Strategy

“By 2022, brick and mortar retail spaces will be little more than showrooms.”  – Eddie Machaalani & Mitchell Harper, Co-CEOs of BigCommerce The Covid-19 pandemic is the most disruptive event for the retail industry in decades. Changes in ret

Sakshi Arora
Nov 30, 2020 6 min read
social media trends

Top 10 Social Media Trends 2021 to Build a Successful Marketing Strategy

“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston, Author A lot has already been said about how social media has become an integral part of both the marketing world and our personal lives. The two have i

Sakshi Arora
Nov 27, 2020 7 min read
Agile Methodology – Not Always Best

Agile Is Not Always the Best Way Forward

For the past few years, Agile has been the buzzword in the realm of IT project management. When it first came into the picture, Agile was considered a panacea for everything that plagued IT project management. This is because it had brought about a revolutiona

Sakshi Arora
Nov 18, 2020 6 min read
Popular Marketo Integrations - 7 Tools to Integrate with Marketo

7 Popular Marketo Integrations To Scale Your Marketing Operations

Marketing automation helps 76% of companies generate a notable ROI within the first year. Also, 44% of these companies report a return on investment within the first six months.  Perhaps, this is why the spending on marketing automation platforms is expec

Sakshi Arora
Nov 12, 2020 10 min read
Google Analytics 4—Gets Smarter Features

Google Analytics 4—Gets Smarter with New Promising Features

For a tool that helps analyze business growth and take it forward, businesses across the world trust Google Analytics (GA). They hold complete confidence in its potential to track user behavior and customer experiences.  And yet, these millions of busines

Sakshi Arora
Nov 12, 2020 5 min read
Managing-Your-Marketing-Team-in-the-New-Normal

Strategies to Manage Your Marketing Team in the New Normal

Change isn’t coming; it’s here! The impact of Covid-19 is forcing every marketing team to change strategies and navigate through the new normal. Its sweeping impact on business is already being felt across the globe and indicates that more business

Sakshi Arora
Aug 2, 2020 5 min read
Ecommerce Email Marketing : 18 Must have emails

Ecommerce Email Marketing: 18 Must-Have Emails

Your customer’s email address is an elixir to help your eCommerce business succeed. With the right email marketing strategy for your eCommerce business, you can convert past engagements into repeat customers.   But, that’s not all. Ecommerce emai

Sakshi Arora
Jul 2, 2020 12 min read

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