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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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B2B SaaS Marketing Strategies

7 Best B2B SaaS Marketing Strategies To Increase Business ROI And Value

One size does not fit all. Similarly, one marketing strategy cannot be used for every business. There are several factors that affect the marketing mix you need to consider for your brand.  Product marketing readiness rating, ideal customer personas, and

Sakshi Arora
Jul 6, 2021 10 min read
Top Things To Consider When Developing Ecommerce Website For Your Business

Top Things To Consider When Developing an eCommerce Website For Your Business

eCommerce has significantly transformed the retail sector in recent years. Today, the number of people preferring online retail has undoubtedly increased to a new high, with the global eCommerce market likely to touch $4.89 trillion in 2021. The question is, w

Sakshi Arora
Jul 2, 2021 10 min read
How to Set Up ZoomInfo Salesforce Integration

How To Set Up ZoomInfo Salesforce Integration and Key Benefits

“We shape our tools and afterwards our tools shape us”. –                                                       &nb

Sakshi Arora
Jun 28, 2021 5 min read
B2B Marketing Analytics

Best Approaches to B2B Marketing Analytics

B2B Marketing Analytics is your trusted sidekick when it comes to getting insights into your business operations and campaign performance. Using B2B analytics, you can gather the important data essential to your ultimate success and nurture keen insights that

Sakshi Arora
Jun 15, 2021 4 min read
Pain points of ecommerce store managers

6 Pain Points of eCommerce Store Managers and How to Eliminate Them

The ecommerce sector has transformed itself from a cutting-edge transactional space to one of the most critical business platforms.  “Ecommerce isn’t the cherry on the cake, it’s the new cake.” – Jean Paul Ago CEO L’Oreal Therefore, a plan

Sakshi Arora
Jun 11, 2021 9 min read
High-Intensity Growth Strategy to Maximize B2B Brand Revenue

How to Create a High-Intensity Growth Strategy to Maximize B2B Brand Revenue

When we talk about B2B branding in 2021, the entire focus is now shifting toward attaining simplicity in B2B brand marketing efforts. As a marketer, you have probably witnessed people asking questions about building an effective B2B brand strategy, and the maj

Sakshi Arora
Jun 9, 2021 10 min read
Ad Campaign Metrics

Don’t Pause Your Ad Campaign Until You Have Analyzed These 4 Metrics!

Are you looking for an answer to one of the most asked questions by digital marketers—when you should or shouldn’t pause your ad campaign you are skeptical about? And if you should, what are the metrics that you need to analyze before putting it on hold?&n

Sakshi Arora
Mar 25, 2021 8 min read
Salesforce Tips

Top 10 Salesforce Tips to Boost Productivity

Sales is a fast-paced and result-oriented environment, where you’re constantly trying to squeeze productivity out of the day. Remember, sales organizations are only as effective as they are efficient, so focusing on productive sales is what you need to get t

Sakshi Arora
Mar 25, 2021 6 min read
Marketing Automation platform comparison

HubSpot Vs. Marketo Vs. Pardot Vs. Eloqua – A Marketing Automation Platform Analysis

Marketing automation is more than just “guided email”. It’s a complicated system of lifecycle marketing assistance that brings together concepts such as keyword handling, lead generation, and email marketing customization to drive customers toward conver

Sakshi Arora
Mar 24, 2021 7 min read

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