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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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The Power of Storytelling in Content Marketing

The Power of Storytelling in Content Marketing

Are you telling stories in your content?  As content marketing takes center stage in marketing, brands are exploring the power of storytelling to strike a chord with their audience and target their hearts instead of their mind. Direct content marketing fo

Sakshi Arora
May 2, 2023 8 min read
A Simple Checklist to Create a Leading Growth Strategy for Your Business

A Simple Checklist to Create a Marketing Leading Growth Strategy for Your Business

In today’s technologically fast environment, companies are searching for market-leading strategies to boost their outreach and increase revenues. Unfortunately, no matter how well an existing strategy is, it soon becomes obsolete and conventional techniques

Rahul Saini
May 1, 2023 6 min read
Leading Metrics: Why They Are Important for Measuring Performance and Success

Leading Metrics: Why They Are Important for Measuring Performance and Success

“Measure what is measurable, and make measurable what is not so.” Galileo Galilei This quote, made almost five centuries back, applies to every organization. While some aspects of the business process are measurable such as sales, revenue, growth,

Sakshi Arora
May 1, 2023 6 min read
A Comprehensive Guide to Creating The Best Metrics Dashboard

A Comprehensive Guide to Creating The Best Metrics Dashboard

The best marketing companies use a wide range of key performance indicators (KPIs) and make data-driven decisions to excel in the highly competitive market today. They create well-defined metrics dashboards to get a comprehensive view of the business and monit

Rahul Saini
Apr 28, 2023 6 min read
5 Effective Ways to Repurpose Your Content for Maximum Reach and Impact

5 Effective Ways to Repurpose Your Content for Maximum Reach and Impact

Are you tired of creating new content every time you want to reach a new audience or engage with your existing followers? Content repurposing can save you time and effort, while also maximizing your reach and impact. By repackaging your existing content into d

Sakshi Arora
Apr 28, 2023 6 min read

Visualizing Marketing Data: A Guide to Effective Data Representation

Have you heard the phrase “knowledge is power”? This is definitely true in the marketing industry! Businesses now depend heavily on marketing data to help them make wiser decisions and stay competitive. But what is marketing data, and where does it

Sakshi Arora
Apr 27, 2023 16 min read
How to Create, Optimize and Master Your Content Metrics Strategy for Business Success

How to Create, Optimize and Master Your Content Metrics Strategy for Business Success

There is no denying that creating high-quality content is the first step to creating a successful online presence. But, to truly succeed, you cannot stop there and find ways to measure the effectiveness of the content generated and track its performance over t

Rahul Saini
Apr 27, 2023 8 min read
Beyond the Buzz: Understanding Intent-Based Marketing for Modern Businesses

Beyond the Buzz: Understanding Intent-Based Marketing for Modern Businesses

The ancient adage says, “You can lead a horse to water, but you can’t make it drink.” Traditional marketing tactics are no exception. If we talk about customers, they might not always respond to your message even after you personally share it

Sakshi Arora
Apr 26, 2023 11 min read
Account-Based Marketing: How to Personalize B2B Marketing at Scale

Account-Based Marketing: How to Personalize B2B Marketing at Scale

Are you tired of sending out generic marketing messages to your whole email list and not getting any meaningful engagement? Worse yet, are you not seeing any conversions in your B2B sales pipeline? Then, you are not alone. Marketers are looking for innovative

Sakshi Arora
Apr 26, 2023 14 min read

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