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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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HubSpot Sales Hub for Sales and CRM Optimization

HubSpot Sales Hub Professional for CRM and Sales Optimization

There are multiple tools today in the market that help your business needs. HubSpot Sales Hub Professional is one tool that eases your sales process and reduces friction. How? It brings together all the tools and data in one easy-to-use CRM platform. This way,

Sakshi Arora
Nov 23, 2022 8 min read
Top 7 Salesforce Marketing Trends for 2023

Top 7 Salesforce Marketing Trends for 2023 and Beyond

We survived the COVID-19 pandemic, and businesses across the globe moved toward a post-pandemic market recovery. However, the peace was short-lived, as we now stand on the cusp of another challenging economic downturn thanks to the ongoing Russia-Ukraine crisi

Sakshi Arora
Nov 22, 2022 6 min read
Scaling startups with Frugal Innovation

Scaling Startups With Frugal Innovation

Let’s start by addressing the elephant in the room – It isn’t the best time to start a startup! It may sound a bit clichéd, given the whole startup ecosystem is based on solving problems that the big corporations and existing players in the mark

Sakshi Arora
Nov 17, 2022 6 min read

Single-Org or Multi-Org Salesforce Architecture? All You Need to Know 

Do you also need help choosing between Single-org and Multi-org Salesforce architecture when assessing your organization’s performance? Don’t worry; you are not alone. It is often difficult to determine the best-fit Salesforce architecture for your org

Sakshi Arora
Nov 15, 2022 4 min read
6 Things to Consider When Creating Buyer Persona

6 Factors to Consider When Creating Buyer Personas

Sales Sally. Marketing Margery. Tech Taylor. Accounting Arya. Recognize them? Hint. Your marketing or sales might be using something similar already. These are buyer personas—a semi-fictional representation of your ideal customer. They are like the compass t

Sakshi Arora
Nov 14, 2022 7 min read
10 DevOps Implementation Challenges and How to Solve Them

10 DevOps Implementation Challenges and How to Solve Them

If you ask 10 people for the definition of DevOps, do not be surprised if you get 10 different answers! And therein lies the problem. While companies try to implement it (which is not bad), not everybody gets it. Organizations rush into implementing DevOps wit

Sakshi Arora
Nov 11, 2022 8 min read
50 Email Marketing Best Practices to Maximize Revenue

Leverage These 50 Email Marketing Best Practices to Maximize Revenue

“Email has an ability many channels don’t: creating valuable personal touches at scale.” David Newman, Founder, Do It! Marketing Marketers are still talking about email marketing and using it in their everyday marketing practices for a reason. Email cont

Sakshi Arora
Nov 10, 2022 19 min read
HubSpot Sunsets API Keys: What Does It Mean for the Developers?

HubSpot Sunsets API Keys: What Does It Mean for the Developers?

API keys have been one of the three methods of authentication on HubSpot among OAuth and private app access tokens. As a part of ongoing effort to boost cybersecurity and  protect customers’ data, HubSpot has decided to sunset the API keys. Yes that’s

Sakshi Arora
Nov 7, 2022 6 min read
HubSpot Workflows: Essential Features and Functionalities

HubSpot Workflows: Essential Features and Functionalities

We all have attended webinars at some point in our careers. Ever noticed an instant email that lands in your inbox the moment you register? How does that happen? Is someone tracking registrations and sending these? In most cases, no.  These trigger-based

Sakshi Arora
Nov 4, 2022 10 min read

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