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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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DevOps Vs. Agile

Head-to-Head Comparison: DevOps Vs. Agile 

Software development as we know it today has come a long way. During its evolution emerged three critical milestones: Adopting DevOps and Agile practices requires a deep understanding of the differences and similarities between these two and when they can work

Sakshi Arora
Nov 3, 2022 9 min read
How the B2B Content Marketing Landscape is Evolving

How the B2B Content Marketing Landscape Is Evolving

The well-known brand GE shared a story about how its LED lamps helped grow lettuce for a Japanese firm. The story went viral on Reddit as an example of agri-industrial innovation. GE, without directly being mentioned, used it to validate their strong

Sakshi Arora
Nov 1, 2022 11 min read
Custom Objects are key to turbocharging Hubspot

Custom Objects Are Key to Turbocharging Your HubSpot

“Custom objects are a game-changer. They provide the flexibility to store any kind of data in HubSpot, maintaining all of the power and ease-of-use that teams need to scale and grow.” Connor Jeffers, CEO, HubSpot If you are not a database administrator, th

Sakshi Arora
Oct 29, 2022 5 min read
Cookieless Attribution and Measurement in Digital Advertising

Preparing for Cookieless Attribution and Measurement in Digital Advertising

Cookieless attribution will be challenging, but not impossible. The discussion around the replacement of technology for third-party cookies has mostly revolved around targeting and tracking. But the point that seems most likely to be forgotten is how the new w

Sakshi Arora
Oct 28, 2022 5 min read
CMO-CIO Partnership for Growth Strategy and Digital Transformation

Talking Heads: CMO-CIO Strategic Relationship for Growth   

With B2B customers demanding more from digital experiences, the contemporary roles of Chief Marketing Officer (CMO) and Chief Information Officer (CIO) have evolved. The convergence of technology and its use in mobilizing customer data has increased the interd

Sakshi Arora
Oct 26, 2022 7 min read
Growth Marketing Trends for 2023

Growth Marketing and Its Upcoming Trends for 2023

The devil (or god) is in the details – this is the best way to define growth marketing. Known for its scientific method, growth marketing is a new technology-learning approach to achieving specific goals through data-driven action. In light of its scientific

Sakshi Arora
Oct 18, 2022 8 min read
Data-Driven Attribution Across Google Products

Everything You Need to Know About Data-Driven Attribution Across Google Products

The digital advertising budget in 2022 is expected to increase by 15.6% from the $521.02 billion budget last year. As digital spending increases, the pressure to prove ROI further increases. For this, it is crucial to identify the right channels and

Sakshi Arora
Oct 13, 2022 7 min read
Decoding Marketo Reports for Better Data Analysis

Decoding Different Marketo Reports for Better Data Analysis

Proper reporting is key to a profitable business. But that is often easier said than done, especially when using marketing automation tools such as Marketo.  Marketo offers a comprehensive reporting system with the space to generate a variety of reports.

Sakshi Arora
Oct 13, 2022 9 min read
Usability Testing in UX Design - What You Should Know

Usability Testing in UX Design – What You Need to Know

Did you know that 70% of online businesses fail due to poor usability? At the same time, every dollar spent on a good user experience has the potential to earn $100 for a business. Hence, when designing your website or app, usability testing becomes a mus

Sakshi Arora
Oct 11, 2022 6 min read

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