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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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Maximizing Customer Communication with Salesforce Account Management's Best Practices

Maximizing Customer Communication with Salesforce Account Management’s Best Practices

In today’s competitive business landscape, customer service is the cornerstone of success. It is a vital metric that sets apart one business from another. But businesses using Salesforce will still face challenges when managing Salesforce accounts. Keepi

Rahul Saini
Mar 27, 2023 6 min read
Salesforce Cookies: A Game-Changer in Boosting Sales and Revenue

Salesforce Cookies: A Game-Changer in Boosting Sales and Revenue

Talk of CRM tools, and Salesforce tops the popularity charts. Using Salesforce, businesses can connect channels, track their users, and make the buying process easier and more engaging. Implementing Salesforce CRM with Pardot, the popular marketing automation

Subhadeep Bhattacharjee
Mar 27, 2023 9 min read
Maximize Your Email Marketing Potential: Best Tools for Streamlined Campaigns

Maximize Your Email Marketing Potential: Best Tools for Streamlined Campaigns

Businesses use email marketing as a potent tool to connect with their target market and boost sales. Email marketing may significantly affect a company’s bottom line when done well. Nevertheless, it is insufficient to merely send emails to a mailing list

Shagun Sharma
Mar 24, 2023 12 min read
A Step-by-Step Guide to Master Salesforce Engage by Pardot (Pardot Engagement Studio)

A Step-by-Step Guide to Master Salesforce Engage by Pardot (Pardot Engagement Studio)

The Salesforce Pardot Engagement Studio is a dynamic marketing automation tool that goes beyond the traditional email drip program. It empowers you to create personalized, logic-based nurturing campaigns that guide your prospects through their buying journey w

Rahul Saini
Mar 24, 2023 10 min read
The Importance of Database Hygiene in Generating High-Quality Data

The Importance of Database Hygiene in Generating High-Quality Data

According to a 2011 Gartner study, the quality of your data is proportional to labor productivity. The study found as much as 20% of labor productivity decreases when the data quality is poor. Whether you are using a Marketo Database or a similar product avail

Olympia Bhatt
Mar 23, 2023 9 min read
How to Create a Content Marketing Calendar: Best Tips and Templates

How to Create a Content Marketing Calendar: Best Tips and Templates

One question that every marketer asks is how to constantly create interesting, informative, relevant, and engaging content for potential customers. The ongoing creation of fresh relevant content can occasionally feel like a daunting endeavor, even when you hav

Shagun Sharma
Mar 21, 2023 8 min read
Mastering the Art of Content Creation: Your Ultimate Guide

Mastering the Art of Content Creation: Your Ultimate Guide

“The content you create must be so compelling that it’s worthy of becoming the center of conversation.” – Jon Buscall, Founder of Moondog Marketing. In today’s digital age, content creation is the cornerstone of effective communicatio

Ayushi Rana
Mar 16, 2023 10 min read
What Are Micro Frontends and Why Developers Love Them?

What Are Micro Frontends and Why Developers Love Them?

Micro frontends are one of the hottest web development strategies that is being employed to create engaging user experience. The growing popularity of micro frontends has encouraged most web application developers to take notice of it. Frontend developers have

Subhadeep Bhattacharjee
Mar 15, 2023 6 min read
Best Landing Page Builders to Look Out for in 2023

Best Landing Page Builders to Look Out for in 2023

Did you know, the conversion rate for sign-up forms on landing pages is 23%? This means, you can leverage an interactive landing page to boost conversions. Creating a landing page is crucial if you want to reduce your website’s bounce rate and generate leads

Shagun Sharma
Mar 13, 2023 9 min read

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