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At Growth Natives, we believe in sharing knowledge and #growingtogether. To this end, we have compiled our expertise and insights into a series of resources for any curious mind to peruse and learn from.

Analytics

Know Your Metrics Data: Top 9 Metrics for Customer Engagement Explained

A successful business needs multiple elements in the right place. It should be able to innovate new products, ensure customer satisfaction, build customer loyalty and most importantly, have the right tools to analyze metrics data.  Why is it important to

Rahul Saini
May 4, 2023 5 min read
Leading Metrics: Why They Are Important for Measuring Performance and Success

Leading Metrics: Why They Are Important for Measuring Performance and Success

“Measure what is measurable, and make measurable what is not so.” Galileo Galilei This quote, made almost five centuries back, applies to every organization. While some aspects of the business process are measurable such as sales, revenue, growth,

Sakshi Arora
May 1, 2023 6 min read
A Comprehensive Guide to Creating The Best Metrics Dashboard

A Comprehensive Guide to Creating The Best Metrics Dashboard

The best marketing companies use a wide range of key performance indicators (KPIs) and make data-driven decisions to excel in the highly competitive market today. They create well-defined metrics dashboards to get a comprehensive view of the business and monit

Rahul Saini
Apr 28, 2023 6 min read

Visualizing Marketing Data: A Guide to Effective Data Representation

Have you heard the phrase “knowledge is power”? This is definitely true in the marketing industry! Businesses now depend heavily on marketing data to help them make wiser decisions and stay competitive. But what is marketing data, and where does it

Sakshi Arora
Apr 27, 2023 16 min read
Measuring Success: A Guide to Unlocking the Power of Engagement Metrics

Measuring Success: A Guide to Unlocking the Power of Engagement Metrics

Talk of likes, shares, conversion rates, click-through rates, page views. What do you think of these? Are they just numbers?  For a marketer like you, they are your heart and soul. If you are managing a marketing campaign for your brand, they’re the

Sakshi Arora
Apr 25, 2023 10 min read
The Future of Web Analytics: Emerging Trends and Technologies to Watch

The Future of Web Analytics: Emerging Trends and Technologies to Watch

The web analytics market is anticipated to reach 18.33 billion US dollars in 2027. The consistent growth in automation and digital trends aims to provide the web analytics industry with a boost. The awareness about the use of unorganized chunks of data and the

Shagun Sharma
Apr 19, 2023 7 min read
A Beginners’ Guide to Data Analytics

A Beginners’ Guide to Data Analytics

The amount of data we produce on daily basis is outrageous. This is the reason new phrases like “zettabyte” are getting into the picture. Billions of people have access to the internet and every action is taken online results in new data. And data producti

Shagun Sharma
Apr 19, 2023 10 min read
Turning Data into Information: A Deep Dive into Understanding Your Data

Turning Data into Information: A Deep Dive into Understanding Your Data

It will take approximately 16 minutes for you to read this article. By the time you finish reading this write-up – there will be 4.8 million credit card transactions, more than 85000 orders on Amazon, and more than 200 million searches on Google. That’

Subhadeep Bhattacharjee
Apr 14, 2023 8 min read
Demystifying Data CRM: Your Essential FAQs Answered

Demystifying Data CRM: Your Essential FAQs Answered

As a B2B business owner, you understand that your customers are your lifeblood. Keeping customers satisfied is critical to your success, but with so many clients to handle, it is difficult to constantly provide a tailored and effective customer experience. Thi

Shagun Sharma
Apr 13, 2023 16 min read

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