Analytics

Top 10 Behavior Analytics Software Tools

“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams What is better – knowledge or insights? Though knowledge is power, when it comes to analyzing customer behavior, you cannot afford to over

Sakshi Arora

Nov 24, 2021 6 min read

Harnessing the Power of Heatmaps to Improve Marketing

Do you remember back when we collected magazines, and we sat around pretending to read, but actually, we were just flipping through and hopping from picture to picture? Looks like things are still the same! Now, instead of magazines, we have online content, wh

Sakshi Arora

Nov 11, 2021 10 min read

Best Approaches to B2B Marketing Analytics

B2B Marketing Analytics is your trusted sidekick when it comes to getting insights into your business operations and campaign performance. Using B2B analytics, you can gather the important data essential to your ultimate success and nurture keen insights that

Sakshi Arora

Jun 15, 2021 4 min read

Google Analytics 4—Gets Smarter Features

Google Analytics 4—Gets Smarter with New Promising Features

For a tool that helps analyze business growth and take it forward, businesses across the world trust Google Analytics (GA). They hold complete confidence in its potential to track user behavior and customer experiences. And yet, these millions of busines