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At Growth Natives, we believe in sharing knowledge and #growingtogether. To this end, we have compiled our expertise and insights into a series of resources for any curious mind to peruse and learn from.

Pardot

Salesforce Pardot Vs. Marketing Cloud: Which Platform Is Right for Your Marketing Strategy?

Salesforce Pardot Vs. Marketing Cloud: Which Platform Is Right for Your Marketing Strategy?

Let’s start by stating the obvious – AUTOMATION is the keyword in marketing. The marketing automation industry stood at $5.2 billion at the end of 2022. And it is likely to touch $9.5 billion by 2027. As marketers look to embrace automation, they a

Subhadeep Bhattacharjee
Mar 29, 2023 8 min read
A Step-by-Step Guide to Master Salesforce Engage by Pardot (Pardot Engagement Studio)

A Step-by-Step Guide to Master Salesforce Engage by Pardot (Pardot Engagement Studio)

The Salesforce Pardot Engagement Studio is a dynamic marketing automation tool that goes beyond the traditional email drip program. It empowers you to create personalized, logic-based nurturing campaigns that guide your prospects through their buying journey w

Rahul Saini
Mar 24, 2023 10 min read
Top 10 Mistakes to Avoid When Using Salesforce Pardot: A Comprehensive Analysis

Top 10 Mistakes to Avoid When Using Salesforce Pardot: A Comprehensive Analysis

For businesses looking for an all-in-one solution for marketing automation and lead generation, Pardot is a popular choice. Companies worldwide use it to optimize their sales funnel, generate leads, and automate customer engagement. However, managing multiple

Rahul Saini
Feb 23, 2023 6 min read
6 Pardot Form Features to Use in 2023 for Better Engagement

Top 6 Pardot Form Features You Should Use in 2023 for Better Engagement

Pardot, a.k.a Marketing Cloud Account Engagement, is a robust lead generation and marketing automation tool developed by Salesforce. Companies of different sizes use it along with Pardot forms to identify potential customers and convert them into paying client

Sakshi Arora
Dec 30, 2022 4 min read
Pardot Email Preference

How to Best Leverage Pardot Email Preference Center

An average of 319.6 billion emails were sent and received every day in 2021 and this number is expected to reach 376.4 billion by 2025.  An average email user receives more than 120 emails every day! And given the importance businesses assign to email mar

Sakshi Arora
Mar 14, 2022 7 min read
Pardot Engagement Studio

5 Best Pardot Engagement Studio Examples – And How It Works

One of the toughest things in today’s competitive digital market is keeping people engaged. You need to capture the needed information of your audience in order to make their journey smooth and seamless. In simple words, you must know your audience, share pe

Sakshi Arora
Mar 8, 2022 8 min read
Pardot

Automate Your Marketing with Pardot to Generate More Sales

For those who are into B2B marketing doing automation, talking about marketing automation may remind them of “spamming”. But marketing automation is more than that. Tools like Salesforce Pardot eliminate these gloomy thoughts and bring productivity, smart

Sakshi Arora
Nov 8, 2021 4 min read
What Are Lead Scoring and Grading in Pardot and How to Set Up Both

What Are Lead Scoring and Grading in Pardot and How to Set Up Both

Pardot has already earned an incredible market share in the field of Marketing Automation and B2B marketers across the world are using it to drive their marketing campaigns intelligently.  Pardot comes from the house of Salesforce, the world’s leadi

Sakshi Arora
Nov 2, 2021 8 min read
Pardot Automation Audit

The Right Way to Perform Pardot Automation Audit

“Ask the right questions if you are to find the right answers”                                 &

Sakshi Arora
Oct 22, 2021 5 min read

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