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Top 10 Digital Marketing Trends of 2023

The rules of digital marketing have remained more or less the same. But the tools and techniques have changed, turning unimagined concepts into a norm. From hyper-personalized customer experience to automation, these new techniques, tools, and channels have he

Sakshi Arora
Sep 1, 2022 11 min read
Why You Should Continue Marketing During a Recession

Why Marketing Makes Even More Sense During A Recession

Your first response to an economic downturn is to keep in step with the sluggish markets. Most of the time, it means cutting down on marketing budgets. For instance, during the Great Recession of 2008, ad spending decreased by 13%. Nothing could be farther fro

Sakshi Arora
Aug 24, 2022 7 min read
HubSpot

At Growth Natives, We Are Making the Most of HubSpot – Here’s How

Just like you would make the most of your toothpaste and make way for even the last speck of it to squeeze onto your toothbrush however possible, you must make the most of your HubSpot instance in 2022 and beyond, because your every hard-earned penny counts. E

Sakshi Arora
Aug 19, 2022 9 min read
Google Analytics 4

A Quick Guide to Setting Up Google Analytics 4 for Your B2B Business

“Out with the old, in with the new” is the best mantra for efficiency in the ever-changing landscape of analytics and marketing technology. As third-party cookies and Universal Analytics are getting phased out, Google has introduced a new property &#82

Sakshi Arora
Aug 15, 2022 8 min read
Vlocity CPQ vs. Salesforce

Vlocity CPQ vs. Salesforce CPQ: Which Is Better for B2B Businesses?

To run a successful B2B business, you need to perfect the quote generation process of large-scale orders across a vast distribution network reasonably quickly.  In the recent past, sales executives used to interact with key decision-makers in customers’

Sakshi Arora
Aug 13, 2022 5 min read
Marketing attribution

Marketing Attribution: The Path to Impactful B2B Marketing

A few decades ago, marketing was straightforward—a simple TV or radio commercial, a newspaper advertorial, and a large billboard sign. Marketing channels were limited. Today, things are different. Search engine marketing. One-to-many social media platforms.

Sakshi Arora
Aug 9, 2022 9 min read
off the rack

Marketing in a Downturn Is Never Off-the-Rack

Scary times are coming; if you think we’re referring to Halloween, let’s pretend you’re right! You must have sniffed it out by now, like fall; a recession may be around the corner. And just like you want to prepare for the spooky days of fall with a

Sakshi Arora
Aug 9, 2022 5 min read
Customer Loyalty

8 Proven Ways to Build and Earn Customer Loyalty

“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer. Remember the last time you were in love with a brand? How many people did you refer it to? What made you stick around? And would you agree that your loya

Sakshi Arora
Aug 8, 2022 9 min read
Cookieless Future - Marketing Mix

Cookieless Future: How Can Businesses Adapt Their Marketing Mix?

The digital marketing landscape is evolving at an innovative pace. For years now, marketers have actively relied on third-party cookies and files that contain users’ information for audience-specific marketing. Now that Google has announced that it would pha

Sakshi Arora
Jul 31, 2022 5 min read

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