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Resources

At Growth Natives, we believe in sharing knowledge and #growingtogether. To this end, we have compiled our expertise and insights into a series of resources for any curious mind to peruse and learn from.

Marketo

Comparing Eloqua and Marketo Two Marketing Automation Powerhouses

Comparing Eloqua and Marketo: Two Marketing Automation Powerhouses

Marketing automation is the cornerstone of a successful and efficient marketing strategy. But with so many options out there, choosing the right platform can be a daunting task. If you’re considering Eloqua and Marketo, two of the most well-known names i

Ayushi Rana
Feb 14, 2023 5 min read
Merging Two Marketo Instances - 6 Critical Steps

Merging Two Marketo Instances: 6 Critical Steps

Is your company undergoing a merger? If yes, then you are probably wondering how your Marketo instances will work together? What is the easiest and smoothest way to integrate two instances with minimal disruption to the two business processes while maintaining

Sakshi Arora
Dec 21, 2022 5 min read
Decoding Marketo Reports for Better Data Analysis

Decoding Different Marketo Reports for Better Data Analysis

Proper reporting is key to a profitable business. But that is often easier said than done, especially when using marketing automation tools such as Marketo.  Marketo offers a comprehensive reporting system with the space to generate a variety of reports.

Sakshi Arora
Oct 13, 2022 9 min read
Ecommerce Retargeting

Leverage Ecommerce Retargeting to Win Back Your Customers

Purchasing a product is rarely love at first sight. There are multiple touchpoints before a buyer decides to buy.  For example, an online user visits your product page, scrolls through it multiple times, and closes the browser window without taking action

Sakshi Arora
Aug 18, 2022 9 min read
Revitalize Your Lead Generation Process Using Marketo

How to Revitalize Your Lead Generation Process Using Marketo

There is a popular saying in the world of marketing, “The Money is in the List”.  Businesses having the most qualified leads succeed while others fall behind in the race. This is why lead generation has become a vital activity for marketers. In a comp

Sakshi Arora
Jun 8, 2022 6 min read
Marketo Implementation

Marketo Implementation Best Practices for Maximized Benefits

Did you know that more than 50% of businesses are currently using some form of marketing automation? If you aren’t one of those, you are falling behind in the race. Marketing automation can help you achieve the trinity of increased revenue, faster growth, an

Sakshi Arora
Feb 1, 2022 5 min read
How To Simplify The Process Of Migrating To Marketo

How to Simplify The Process of Migrating to Marketo

If your current marketing platform lacks the features you need to be successful in your marketing campaign, it makes perfect sense to migrate to Marketo.  Marketo—the leading B2B and B2C marketing automation platform—offers a wide range of features an

Sakshi Arora
Jan 14, 2022 5 min read
Salesforce and marketo

How to Bridge the Gap Between Salesforce and Marketo

Salesforce and Marketo share a variety of standard reports that allow you to understand the number of leads you are generating in each lifecycle, the source of your leads, and more. But what are the differences between these reports? Where do you go to find sp

Sakshi Arora
Nov 10, 2021 6 min read
Migrating To Marketo

7 Tips for Migrating to Marketo Marketing Automation

Marketing automation helps organize, streamline, and monitor all the routine marketing tasks. However, an efficient marketing automation platform also helps your marketing team close more deals.  Whether you are migrating from a homegrown database or a be

Sakshi Arora
Aug 18, 2021 5 min read

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