Marketing automation is the cornerstone of a successful and efficient marketing strategy. But with so many options out there, choosing the right platform can be a daunting task. If you're considering Eloqua and Marketo, two of the most well-known names in the industry, you've come to the right place.

Both Eloqua and Marketo—Eloqua in 1999 and Marketo in 2006—began as independent SaaS businesses but were quickly purchased by bigger organizations. Even so, huge corporations use Eloqua, whereas medium-sized organizations utilize Marketo marketing automation significantly more frequently.

But if you're a brand-new business and unsure which of the two is better, you might be wondering: Which of the two is better? Do they differ in any way? Which one would be best for my industry? What is the cost of each to me?

Don’t worry, we’ve got you! we'll delve into the nitty-gritty details of each platform, comparing features, pricing, and user experience to help you make a captivating decision on which is best for your business.

Choosing the Right Platform Between Eloqua and Marketo

We bring you a detailed comparison based on different parameters that will help you make a better decision in choosing the right platform for your business needs and growth. 

1. Accounts, Targeting, and Segmentation

Eloqua

The majority of the software's tools from Eloqua marketing automation include targeting and segmentation. Within the application, marketers may follow a customer's whole journey across all available media. 

Eloqua creates a comprehensive customer profile by keeping account of every customer interaction, which you may use to segment and tailor your subsequent marketing efforts.

Marketo

Targeted marketing and account insights are the two main divisions of Marketo's account enrichment products. The targeted marketing tools run an SEO-focused assessment of your website to identify the most lucrative keywords to target and propose ways to boost page rankings. 

In order to enhance your advertising with better segmentation, Marketo marketing automation services will also collect marketing and consumer data that you may provide to third-party ad providers like Facebook, Adwords, and LinkedIn.

2. Data Model Flexibility

Eloqua

Oracle Eloqua's real-time data model is versatile and adaptable, allowing you to take control of your data and expand your marketing operations. Simple data aggregation from all sources, integration with numerous CRM instances, and a limitless number of API requests.

Marketo

Contrarily, Marketo customers frequently experience data model constraints as a result of manual data synchronization between solutions, limiting APIs, and Marketo marketing automation inability to integrate with more than one CRM instance—all of which can lead to more environments to manage and stalled campaigns and business opportunities.

3. Multichannel Campaigns and Lead Management

Eloqua 

The goal of Eloqua's marketing automation multichannel campaign tools is lead management through the use of lead scoring and customer behavior to promote relevant content. 

Use Eloqua's Listener Framework to identify the people who are interested in your brand and to build up automatic triggers to target them through any channel. The lead routing, prioritizing, and scoring capabilities can be used by teams to minimize early lead handoffs and maintain alignment between marketing and sales.

Marketo

The goal of Marketo's multichannel campaign tools is to send the appropriate material to the appropriate prospect at the appropriate moment. To offer you a complete overview of the content you have, Marketo crawls your website. The cost of a third-party document management tool may be reduced as a result. 

To send content to the right customers, combine behavior and lead analytics with any third party enrichment data you wish to include. Additionally, content analysis tools enable you to gain a deeper understanding of how each piece of material you distribute to clients works, enabling you to enhance your current assets and create new content that is more effective.

4. Online Support and Contact

Eloqua

Eloqua marketing automation features offer continuous phone assistance that is available around-the-clock, so you may call the hotline if you encounter bugs or other problems. Regardless of the package you choose, you also receive unlimited 24/7 access to online submission and social media support.

Marketo

You have access to Marketo's online submission system around-the-clock, but you must pay an extra $5 per month for Standard users and an add-on for Spark users if you want to reach them by phone. Because of this, Basic users do not have access to the phone.

Most users will admit that they are much more satisfied with Marketo's support staff than they are with Eloqua's. You can watch the free training videos provided by Marketo again to gain a better understanding of the tool.

Conclusion

Both Eloqua and Marketo are powerful marketing automation platforms, each with its own unique strengths and weaknesses. Marketo is a great choice for businesses that value a user-friendly interface and a wide range of integrations, while Eloqua is ideal for those that require advanced B2B marketing capabilities and customizable reporting. 

Ultimately, the right choice will depend on your specific business needs and budget. We hope this comparison has helped you gain a better understanding of both platforms and make an informed decision for your marketing automation needs.
Confused with what marketing automation tool you should implement? Talk to one of our experts at Growth Natives and learn which option is the best for you. Get in touch at info@growthnatives.com.