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Amplifying Your Conversational Marketing Strategy With Chatbots

It would be an understatement to say that the tremors sent by the Covid-19 pandemic have changed the world of business. Businesses around the world, small and big, have in fact seen a 360 shift in how they approached the digital marketing paradigm. This is why

Sakshi Arora

Jul 13, 2022 8 min read

Cookieless Future

‘Cookieless Future’ – How to Market in a World Without Cookies?

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s

Sakshi Arora

Jun 29, 2022 7 min read

6 Tried and Tested B2B SaaS Marketing Strategies to Generate Better ROI

6 Tried and Tested B2B SaaS Marketing Strategies to Generate Better ROI

Even a great business product fails if not accompanied by the right marketing strategy. If you are closely studying the SaaS market, you know that businesses launch plenty of new SaaS products every week, where some catch the eye while others get lost in the c

Sakshi Arora

Jun 28, 2022 4 min read

A Comprehensive Approach to Crafting a Go-to-Market (GTM) Strategy

The Ultimate Guide for Crafting Go-to-Market Strategy

Regardless of the business niche, entering any new market is always a big risk. When introducing a new product, the last thing you want to do is ;launch it without a proper go-to-market strategy. It’s impossible to know if you’re chasin

Sakshi Arora

May 3, 2022 8 min read

How Easter Eggs Help Your Brand with Marketing

Easter eggs are no longer limited to children only. Today, adults can also join the “Easter Egg” hunt in various ways–all thanks to the internet. In terms of digital media, Easter Eggs are hidden features or messages or product references within the webs

Sakshi Arora

Apr 15, 2022 5 min read

Marketing Attribution Models

Best Marketing Attribution Models Marketers Cannot Ignore

A customer’s journey and interaction with a business isn’t necessarily a straight path. Since brands use multiple marketing channels to target customers, the path to product discovery, engagement, and transactions can be unique to each customer. For instan

Sakshi Arora

Apr 12, 2022 1 min read

Metaverse Marketing

Metaverse Marketing: Everything You Need to Know

The Metaverse has gained much popularity among the digital natives in the last few months. Ask Google—this term was searched the most during the April 18th-24th week in 2021. But is it a buzzword or is it buzzworthy? Even though still in its i

Sakshi Arora

Mar 17, 2022 8 min read

webinar promotion

7 Effective Webinar Promotion Strategies to Increase Registrations

The growing popularity of webinars in our post-pandemic world does not always guarantee higher registrations or attendance. But what if it could? It would be great, right? To reach (or even exceed) your webinar goals, you need to have a solid promotion s

Sakshi Arora

Mar 16, 2022 9 min read

5 Ways How DXPs Address Today's Customer

What You Must Know About Digital Experience Platforms

Experience is the holy grail that determines a customer’s engagement with a brand. All brands are focused on improving the experience for their customers at every stage of the business from marketing to sales and finally, customer support. The Covid-19

Sakshi Arora

Feb 22, 2022 7 min read

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