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Digital Marketing

5 Proven Ways to Boost Brand Awareness With Podcasts

You may be familiar (or not) with Only Murders in the Building or its namesake podcast as part of the show. The podcast’s popularity here is just a fictional ruse but not far from the emerging reality of the day: that this marketing channel is all the ra

Sakshi Arora

Sep 8, 2022 8 min read

A circular graph web CMS indicating growth . And are connected with five different verticals Drupal , MySQL, WordPress , HTML , php .

Top 10 Digital Marketing Trends of 2023

The rules of digital marketing have remained more or less the same. But the tools and techniques have changed, turning unimagined concepts into a norm. From hyper-personalized customer experience to automation, these new techniques, tools, and channels have he

Sakshi Arora

Sep 1, 2022 11 min read

Pardot Einstein

Why Marketing Makes Even More Sense During A Slowdown

Your first response to an economic downturn is to keep in step with the sluggish markets. Most of the time, it means cutting down on marketing budgets. For instance, during the Great Recession of 2008, ad spending decreased by 13%. Nothing could be farther fro

Sakshi Arora

Aug 24, 2022 7 min read

Why You Should Continue Marketing During a Recession

Why Marketing Makes Even More Sense During A Recession

Your first response to an economic downturn is to keep in step with the sluggish markets. Most of the time, it means cutting down on marketing budgets. For instance, during the Great Recession of 2008, ad spending decreased by 13%. Nothing could be farther fro

Sakshi Arora

Aug 24, 2022 7 min read

off the rack

Marketing in a Downturn Is Never Off-the-Rack

Scary times are coming; if you think we’re referring to Halloween, let’s pretend you’re right! You must have sniffed it out by now, like fall; a recession may be around the corner. And just like you want to prepare for the spooky days of fall with a

Sakshi Arora

Aug 9, 2022 5 min read

Customer Loyalty

8 Proven Ways to Build and Earn Customer Loyalty

“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer. Remember the last time you were in love with a brand? How many people did you refer it to? What made you stick around? And would you agree that your loya

Sakshi Arora

Aug 8, 2022 9 min read

Cookieless Future - Marketing Mix

Cookieless Future: How Can Businesses Adapt Their Marketing Mix?

The digital marketing landscape is evolving at an innovative pace. For years now, marketers have actively relied on third-party cookies and files that contain users’ information for audience-specific marketing. Now that Google has announced that it would pha

Sakshi Arora

Jul 31, 2022 5 min read

Modern Marketing

Ins and Outs of Modern Marketing and How Company Culture Plays a Vital Role

“You can have all the right strategies in the world; if you don’t have the right culture, you’re dead.” – Patrick Whitesell It’s true. Your company’s culture largely impacts how you reach out to your target market with your products o

Sakshi Arora

Jul 28, 2022 2 min read

Cross-Channel Personalization

Power Cross-Channel Personalization With These 6 Effective Steps

Email personalization, web personalization, behavioral targeting, social media personalization, triggered emails, and social proof—these were some of the terms unheard of in marketing a few decades ago. Today, it is different. Marketing has changed, and for

Sakshi Arora

Jul 20, 2022 10 min read

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