5 Best Shopify Plugins You Should Try in 2020

Best Shopify Plugins
  • By Sakshi Arora,
    Published on: Apr 27, 2020
  • Updated on: Mar 30, 2023
  • Web Development

Shopify is one of the most simple & straightforward applications when it comes to launching an online store, which is why over 500,000 merchants have chosen it to run their e-commerce sites. The abundance of best Shopify plugins is a super convenient way to optimize the entire online shopping experience.  Ranging from building product showcase, sales & marketing process, process payments & secure checkout.

You can check out the Shopify app store for a massive collection of FREE & PAID plugins that can help in optimizing your Shopify store to get more value from it. Shuffling through all plugins could be a daunting task, well no need to worry, we are here to help.

Five Best Shopify Plugins

In this post, we have rounded up five best Shopify plugins that you could install and work with to drive the growth of your Shopify eCommerce store.

PlugIn SEO as Your Personal SEO Assitant

You can't expect to run a successful online store if it is not optimized to drive enough traffic to your site. SEO is one of the most reliable ways to get organic traffic and boost sales. More than 90,000 Shopify store owners prefer to use plugins to streamlines their collateral efforts. Plugin SEO ensures you get the most bang for your buck when the SEO of your Shopify store is concerned. 

This is one of the best Shopify plugins which acts as your personal SEO assistant, who works even in your absence to keep a check on the SEO health of your online shop. Having a user-friendly and straightforward interface, it becomes a cakewalk to add page titles, meta descriptions, setting redirects, adding content, and finding & fixing the bugs. 

Upsell & Cross‑sell to Grow You Revenue

One of the oldest maxims of business is - retaining the existing customer is much cheaper than acquiring a new one. And it's true. Upselling and cross-selling are the best practices followed by e-commerce websites to encourage customers to purchase a relevant higher-end product (than his choice) & inviting customers to make the related purchase. Upsell & Cross‑sell plugin for Shopify does precisely the same for you. 

This is another one of the best Shopify plugins, which is available for FREE as well as has a PAID version, and the good part is the free version does the job remarkably. You can quickly establish associations between relevant products using the simple rules system.

That way, shoppers are offered with suggestions/recommendations (of other items) derived from user behavior. 

Look at the following image, how amazon was suggesting more related articles when I searched for "Peep-toes Heels." You can give a similar experience to your online shoppers.

 SendinBlue Plugin- The Powerful Email Marketing Tool for you

Starving for more conversions in your Shopify store? SendinBlue is the right plugin for you. Why? Because it's crucial to nurture your leads (with a functional email marketing tool), and Sendinblue does it effectively.  

The plugin is 100% free for Shopify users and doesn't demand any coding skills while implementing or using- that's why it got seated in our list of best Shopify plugins.

Analyzing email-campaign statistics is a daunting task, but this plugin makes it fairly easy. It's one of the simplest alternatives to fuse your marketing and lead nurturing strategies controlled in the same connected environment.

According to SendinBlue, it only takes 10 minutes to set up your Shopify/Sendinblue integration so that you can get it set up for marketing emails with ease.

Klaviyo- The Marketing Automation Tool For Shopify

Weather to operate physically or Shopify store- The only thumb rule to grow your business is by targeting your ideal prospects with an effective marketing strategy. Using any marketing automation tool allows businesses to streamline, automate, and analyze marketing efforts and workflows to increase operational efficiency, boost conversions, and grow revenue faster. 

Klaviyo is rated as one of the best Shopify plugins when it comes to automating your online business store- as it allows you to to stay updated with all the required cues and trends exhibited by the:

  • Your site visitors
  • Your subscribers
  • Your loyal customers  

You can then consider all these analyses and reports to fuel your marketing strategies. After all, knowledge is power, so you're more likely to launch a successful marketing campaign.  

ReferralCandy- To Leverage your Happy Customers

Putting referral programs at work is best to leverage the satisfying experiences of your happy customers. The customer may not bother to share the positive feedback or refer your business to someone if you do not ask. Once that joyful moment is gone, he may forget about it. To leverage referrals, you have to launch a dedicated referral campaign. Referral Candy does it best for Shopify stores by automatically (following the set rules) sending emails and messages to remind happy customers to share their experience.

This Shopify plugin effectively creates, organizes, and automates referral program for you and secures its place in our list of best Shopify plugins for 2020. Choosing from straightforward options, you can select the reward and referral points criteria that you want to giveaway to your customers. 

 Call Out For Help!!

Every e-commerce owner aspires to get the most from their Shopify Store. In addition to adding these best Shopify plugins there is a lot more than you can do for better performance of your store- Ask us to know that. Drop us a line at info@growthnatives.com to initiate a discussion. 

Author Box

Sakshi Arora

Sakshi Arora is a seasoned content writer and editor with extensive experience across various industries including B2C, B2B, travel, e-commerce, and IT. In her free time, she enjoys expressing her creative side through painting and writing poetry. She also finds solace in nature and has a deep spiritual connection. Music brings her immense joy.

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