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Social Media Marketing

Cookieless Attribution and Measurement in Digital Advertising

Preparing for Cookieless Attribution and Measurement in Digital Advertising

Cookieless attribution will be challenging, but not impossible. The discussion around the replacement of technology for third-party cookies has mostly revolved around targeting and tracking. But the point that seems most likely to be forgotten is how the new w

Sakshi Arora

Oct 28, 2022 5 min read

Facebook Messenger Marketing Guide for Ecommerce Businesses

Facebook Messenger Marketing Guide for Ecommerce Businesses

Facebook Messenger was the fifth most downloaded app in 2021, with 1.3 billion monthly users worldwide! More than 20 billion messages are exchanged between businesses and consumers every month on Facebook Messenger. This is the

Sakshi Arora

May 24, 2022 8 min read

LinkedIn Product Pages

How To Generate High-Quality Leads With LinkedIn Product Pages

Cultivating a huge following on LinkedIn is not easy but not impossible either. It needs to be met with suitable strategies as this is not exactly your average social media platform. You need to roll up your sleeves and craft a strategy that goes with the prof

Sakshi Arora

Oct 23, 2021 8 min read

LinkedIn Product Pages

LinkedIn Product Page Best Practices: All You Need To Know

Over the last few years, LinkedIn has become one of the most influential online platforms for B2B organizations. Do you know why? Here’s the answer: Digitally trustworthy: According to Insider Intelligence, LinkedIn achieved the top spot in the digital trust

Sakshi Arora

Aug 17, 2021 5 min read

Social Media ROI

Understanding Social Media ROI in B2B Marketing

When running a social media campaign, it’s pivotal to understand the value of time and resources you have invested compared to the results you have obtained. With measurable results, you can understand how your audience is perceiving your ideas and wha

Sakshi Arora

Jul 26, 2021 7 min read

clubhouse vs twitter

Clubhouse Vs Twitter Spaces and How to Use Both

Drop-in audio chat app Clubhouse has created a real buzz since it was launched in March last year. The app has over 10 million weekly active users, growing up from 600,000 in December 2020. The impact has been so immense that social media platforms are scrambl

Sakshi Arora

May 25, 2021 6 min read

Social Media Engagement Strategies

Top 10 Social Media Engagement Strategies to Build Your Brand in 2022

“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television. – Amy Jo Martin, Founder and CEO of Digital Royalty One of the key components that have played a si

Sakshi Arora

Feb 22, 2021 10 min read

Drive Engagement With Hashtags

3 Best Strategies to Drive Engagement With Hashtags in 2021

Social media has put hashtags on the map! Today, you cannot scroll through any of the social media platforms without seeing hashtags on them. Whether you are searching for a trending topic, categorizing posts, or following up on a marketing action, hashtags ha

Sakshi Arora

Dec 29, 2020 6 min read

social media trends

Top 10 Social Media Trends 2021 to Build a Successful Marketing Strategy

“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston, Author A lot has already been said about how social media has become an integral part of both the marketing world and our personal lives. The two have i

Sakshi Arora

Nov 27, 2020 7 min read

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