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At Growth Natives, we believe in sharing knowledge and #growingtogether. To this end, we have compiled our expertise and insights into a series of resources for any curious mind to peruse and learn from.

PPC

How Will The Absence of Cookies Affect Google Search Campaigns

How Will The Absence of Cookies Affect Google Search Campaigns

“Cookies,” marketers love them with their tea and in their marketing campaigns.  Come 2023 and we would start the countdown to a cookieless world in marketing campaigns. You can still enjoy those cookies with your tea!  Google has announced it wo

Sakshi Arora
Sep 6, 2022 7 min read
google ads campaing management

A Complete Guide To Learn Google Ads Campaign Management

An online business is no joke, especially when competing with giants like Amazon with an unlimited marketing budget. As a result, the battle to reach the front page of Google’s search results is fierce. Even with good SEO, reaching the first page may tak

Sakshi Arora
Jan 6, 2022 6 min read
Meta Teases New Updates to Its Ad Campaign Set-up Process to Streamline Campaigns

Meta Teases New Updates to Its Ad Campaign Set-up Process to Streamline Campaigns

2022 is expected to be an important year for Meta. Facebook’s parent company signaled its intentions with an update to the campaign set-up process in late 2021. Meta’s ad objective listings in Ads manager will see some big changes that will bring the most

Sakshi Arora
Jan 4, 2022 3 min read
PPC trends and statistics

8 PPC Trends and Statistics to Watch Out for in 2022

Pay-per-click (PPC) is considered one of the most effective methods of paid advertising. About 75% of people click on PPC ads because it directly answers their search query. If this doesn’t convince you, here are some more digits that answer why implementing

Sakshi Arora
Dec 15, 2021 6 min read
Ad Campaign Metrics

Don’t Pause Your Ad Campaign Until You Have Analyzed These 4 Metrics!

Are you looking for an answer to one of the most asked questions by digital marketers—when you should or shouldn’t pause your ad campaign you are skeptical about? And if you should, what are the metrics that you need to analyze before putting it on hold?&n

Sakshi Arora
Mar 25, 2021 8 min read
Microsoft Bing Ads Campaign

How to Set Up a Microsoft (Bing) Ads Campaign

When it comes to advertising, the most crucial thing is to be present at the place where your customers are. While Bing might not be the largest search engine out there, it still generates a considerable amount of data, which may be due to the fact that Bing i

Sakshi Arora
Mar 25, 2021 7 min read
Digital Advertising Pricing Model

Choosing the Right Digital Advertising Pricing Model

The digital advertising industry has taken the online world by storm. When you are ready to launch your first advertising campaign, every outlet will offer you a different pricing model based on certain metrics.  Years ago, there were only two advertising

Sakshi Arora
Feb 19, 2021 1 min read
PPC Trends

The Future of PPC: 4 PPC Trends

Similar to J.K. Rowling adding new characters (ahem, Credence a.k.a. Aurelius Dumbledore) to the wizarding world, there are many new platforms that are now a part of the PPC world.  The world of Pay Per Click (PPC) is ever-evolving. From Google to TikTok,

Sakshi Arora
Jan 13, 2021 7 min read
facebook marketing trends

Top 6 Facebook Marketing Trends for 2021

What started as an idea in a dormitory at Harvard University is now a $720 billion business. Facebook, one of the largest social media platforms, has altered the course of digital marketing for good.From Facebook Messenger bot to Facebook Spark AR, the worldwi

Sakshi Arora
Dec 8, 2020 4 min read

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