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Data Hygiene – How to Manage It and Best Practices Within HubSpot

Data Hygiene – How to Manage It and Best Practices Within HubSpot

Did you know bad data results in sales and marketing teams losing 546 hours annually? If that doesn’t sound startling enough, according to IBM, businesses in the United States lose more than $3 trillion annually in missed opportunities due to bad data. In to

Sakshi Arora

Jul 18, 2022 11 min read

Stay Connected With HubSpot’s New Inbound Calling—Latest Addition to Its Sales and Service Hub

Stay Connected With HubSpot’s New Inbound Calling—Latest Addition to Its Sales and Service Hub

HubSpot has made a significant stride in improving its Sales & Service Hub Professional, introducing features that, even though pretty fundamental, help solve major customer pain points. And that is excellent news for HubSpot customers and users. For

Sakshi Arora

Jul 1, 2022 4 min read

HubSpot Lifecycle Stages

How to Make the Most of HubSpot Lifecycle Stages

HubSpot’s lifecycle stages are a set of detailed stages that a potential customer moves through as they move along your marketing and sales process. Even though the lifecycle stages are building blocks of HubSpot, they are among the most underused, underappr

Sakshi Arora

Jun 30, 2022 6 min read

Conversation Intelligence

Conversation Intelligence from HubSpot for Sales and Service: What’s New

Sales teams are always talking—with customers, leads, or partners. While they are at it, they continuously take notes and record conversations to ensure nothing slips through the crack. Though this old-school approach is a proven way to close more deals, it

Sakshi Arora

Jun 22, 2022 4 min read

HubSpot Rolls Out New Features In Sales And Service Hub

HubSpot Rolls Out New Features in Sales and Service Hub

Even the crėme de la crème sales team will agree that sales support material is important to move clients further in the buying process. But what is more important is finding the right sales and service enablement content at the right time. And that is

Sakshi Arora

Jun 15, 2022 4 min read

Scale Your Account-Based Marketing Efforts with HubSpot

Scale Your Account-Based Marketing Efforts with HubSpot

Imagine if you could directly engage with your target audience without wasting time on drafting marketing strategies or preparing yourself to sell to unqualified leads. Sounds too good to be true? Well, it’s rather easy with account-based marketing (ABM). AB

Sakshi Arora

Apr 28, 2022 4 min read

tips for Successfully Building a Lead Routing Workflow in HubSpot – 1 (1)

Tips for Successfully Creating a Lead Routing Workflow in HubSpot

In the competitive digital space, utilizing the right software, tools, and techniques is essential to ensuring that you are getting the right results. However, using software and tools alone will not help you generate new leads or conversions. When leads enter

Sakshi Arora

Apr 13, 2022 8 min read

Virtual Event Management

Virtual Event Management: Adapting to the New Normal

If someone suggested hosting virtual events a few years ago, you probably would have ignored it. Fast forward to the post-pandemic world, and virtual events are the latest trends in the meetings and events industry. According to Statista, virtual events have i

Sakshi Arora

Mar 18, 2022 9 min read

hubspot reporting

A Detailed Guide on Using HubSpot for Reporting in Google Sheets and Data Studio

In a data-driven world, getting access to the right information can be a daunting task. If we talk about analyzing and understanding, it is yet another challenge that most people face, let alone visualizing and monitoring it. However, if you are able to comple

Sakshi Arora

Mar 4, 2022 5 min read

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