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At Growth Natives, we believe in sharing knowledge and #growingtogether. To this end, we have compiled our expertise and insights into a series of resources for any curious mind to peruse and learn from.

Account Based Marketing

Account-Based Marketing: How to Personalize B2B Marketing at Scale

Account-Based Marketing: How to Personalize B2B Marketing at Scale

Are you tired of sending out generic marketing messages to your whole email list and not getting any meaningful engagement? Worse yet, are you not seeing any conversions in your B2B sales pipeline? Then, you are not alone. Marketers are looking for innovative

Sakshi Arora
Apr 26, 2023 14 min read
Buying Group Marketing (BGM): Upgrading Account-Based Marketing

Buying Group Marketing (BGM): Upgrading Your Account-Based Marketing

Until recently, B2B marketing was assumed to be a one-on-one interaction between two businesses. Account-based marketing (ABM) reinforced this as marketers engaged with each customer account through more relevant, personalized messaging and content. Today, ABM

Sakshi Arora
Jan 4, 2023 10 min read
This image is using Magnet to shows the Account Best Marketing Strategy for SaaS business

Why SaaS Companies Must Adopt an Account-Based Marketing Strategy

The global SaaS business was valued at over $270 billion in 2021 and is expected to witness a double-digit CAGR over the next decade. In 2021 alone, the overall expenditure on SaaS products increased by 50% and small businesses are now embracing SaaS to drive

Sakshi Arora
Jun 20, 2022 6 min read
abm metrics

Tap Into Top 9 ABM Metrics to Determine Your Campaigns Success

Top Reasons Why Tracking ABM Metrics Is Key to Getting Better ROI Account-Based Marketing (ABM) is a strategic approach in B2B marketing that diverges from the traditional method of targeting a wide audience. Instead, it emphasizes building and nurturing valua

Sakshi Arora
May 11, 2022 14 min read
In this image 7 question marks of blue color are uesd. And worte Why Is B2B Moving Toward Account Based Marketing (ABM)?

Why Is B2B Moving Toward Account-Based Marketing (ABM)?

A report from MarketingProfs shows a 208% increase in revenue of companies using ABM. Another report from ABM Leadership Alliance represents a 171% surge in average annual contracts. Another interesting statistic from Gartner shows a 70% boost in opportunities

Sakshi Arora
Feb 14, 2022 9 min read
ABM

Account Based Marketing (ABM) Vs Traditional Lead Generation – Key Differences

Account-based marketing (ABM) is a marketing strategy that focuses more on high-value targets. This approach is driven by user data and delivers a more personalized approach to better capture them. The strategy takes the preferences and attributes of the accou

Sakshi Arora
Nov 11, 2021 8 min read
10 Outstanding Account-based Marketing ebooks You Must Read

10 Outstanding Account-Based Marketing Ebooks You Must Read

Developed in the early 2000s to bring sales and marketing together around their most important accounts, Account-based Marketing (ABM) has helped numerous technological and professional firms expand their thinking horizon beyond the sales pitch and toward actu

Sakshi Arora
Jan 25, 2021 9 min read
Account Based Marketing Campaign

6 Step Strategy For Successful Account Based Marketing Campaign

If executed well, an Account-Based Marketing campaign could result in improved conversion rates for your top target accounts. Account-Based Marketing (ABM) is a strategic discipline that made its foray in the B2B world many decades ago. The irony is that many

Sakshi Arora
Nov 4, 2019 6 min read

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