Connectivity is key to success for modern-day businesses. Whether you are in the B2B or B2C domain, all-time connectivity and quick access to data remain an integral part of the present-day business ecosystem. 

There are various cloud service providers and businesses that often find themselves at a crossroads where they ask the following question, "Amazon AWS vs Salesforce platform - Which one is better for our business?"

Since both of these platforms are actively migrating all their traditional systems to the cloud, both of them are the favorites at the moment.  But is it just about finding the right storage device or do you need something more?

Today, a cloud-based system should make the business operations smoother and improve your customer engagement capabilities. Both Amazon AWS and Salesforce give you access to an array of capabilities that improve the work performance of your teams and assist the business in multiple ways.

By the end of this article, you shall be able to choose the right platform for your business. Amazon AWS vs Salesforce platform, let’s find out the differences between the two in the following lines. 

Amazon AWS Vs Salesforce Platform 

Part 1: Salesforce CRM Platform

Salesforce is one of the leading SaaS applications that offers state-of-the-art client management services (CRM). It is one of the best enterprise platforms that you can buy for your business. With a global clientele, Salesforce CRM can help you in establishing excellent client relations and foster customer engagement in a seamless manner. 

One of the key strengths of Salesforce CRM is its flexibility. It allows you to deploy multiple third-party integrations easily and can be incorporated into various business frameworks with ease. 

CRM frameworks help businesses in generating more profit as they can be used to monitor every little detail easily. If experts are to be believed, for every dollar spent on a CRM framework, a company can earn nearly $5.5. Since Salesforce is one of the most popular frameworks around, you can expect a significantly better ROI if utilized properly. 

So, what are the key highlights or pros of the Salesforce CRM platform? Let’s take a look.

1. Standard API Links

Need access to a variety of legal API links? Then Salesforce is an ideal platform for you. Being one of the world’s largest web-based platforms, Salesforce offers proven links that can be connected with your framework without spending any additional hours. 

2. Flexibility

Salesforce is popular for being highly customizable and adaptable to different frameworks. You can easily modify the objects according to your business with ease. In addition to that, you will not have to worry about being bound to a specific set of layouts. 

3. Management

Need a platform that’s flexible enough and easy to manage? It doesn’t get any better than Salesforce. Even if you are a small or medium enterprise, you will need a tool that can make changes on the administrative side and Salesforce will suit your needs perfectly.

4. Multiple Applications

Another great advantage of using the Salesforce ecosystem is that you have access to several applications via app exchange.

However, much like every other platform, Salesforce does have its fair share of cons. Here is a quick look at them.

• Salesforce is comparatively costlier and small organizations might find it expensive to deploy
• You need to pay for every add-on to get the most out of this platform
• The overall CRM configuration is complex and requires expertise to set-up
• It can prove to be time-consuming to have it up and running perfectly
• It has a reputation of being poor at customer support
• There is a lot to learn when getting started with Salesforce
• Cluttered interfaces can make navigation complicated

The Cost of Salesforce

As we discussed above, Salesforce can be expensive to get hold of. If you are a first-time user, you can expect to be charged around $5000 for the first year. However, if you are looking for a wide range of features and functionalities, you will get fair pricing based on a per-user and per-month basis. 

This brings us to the conclusion of the first part of the Amazon AWS vs Salesforce platform discussion. Now that you have a clear understanding of Salesforce, it is time to dive into the details of the Amazon AWS platform.

Part 2: Amazon AWS

Amazon Web Services (AWS) is the cloud computing arm of Amazon and is offered as an infrastructure as a service (IaaS) and platform as a service (PaaS) solution as compared to Salesforce’s SaaS model. 

AWS has gained a lot of popularity ever since being launched under the Amazon business umbrella. Today, it is one of the most prominent cloud service prods that delivers over 100 services. It also includes the framework, on-demand stockpiling, investigation, information, and application development. 

Here are the most notable features or pros of using AWS for your business:

1. Global Presence

AWS has a strong global presence with footprints in over 190 countries and counting. Millions of users including many small and medium businesses are using AWS and are satisfied with the results. Moreover, AWS is also serving the public sectors in many countries making it a trusted name. 

2. User-Friendly

It is very easy to migrate from on-location stockpiling to the cloud with AWS. You also get extensive training and educational videos. Apart from that, users can visit the AWS website for more how-to videos and get started with AWS quickly. In case you need a firm to take care of AWS development, you can find a list of trusted agencies in their partner network. 

3. Secure

AWS security is considered to be one of the best in the field. Every business should protect their data from hacks and AWS security features are as good as they come both virtually and physically.

4. Competitive

Professionals state that AWS pricing is competitive and delivers innovative solutions to its clients. Though it receives tough competition from names like Microsoft and Google, AWS continues to be an innovative cloud service provider. 

5. Pricing

AWS is cost-effective and you can take advantage of its flexible scaling, pay-as-you-go pricing model to optimally utilize your resources. Even if you are a small organization, you can meet your business requirements with the plan that fits best with your needs. 

Now that you know the pros of Amazon AWS, it is time to look at the cons as well. 

• Resource volumes and storage capacities are not universal and vary from region to region
• It may take some time to resolve cloud computing issues when migrating to the cloud 
• You have to pay a technical support fee immediately based on developer, an enterprise of business packages
• Instances of confusing billing have been reported by users after they received heavy bills every month

The Cost of Amazon AWS?

AWS pricing varies from person to person. Each framework comes at a different cost and many users report spending a few hundred dollars every month. In most states, the pricing is competitive and comfortable for the users. 

Amazon AWS Vs Salesforce Platform - Are There Any Similarities?

No matter how different two cloud solutions might appear, they will always have a few similarities. It is no different for Amazon AWS vs Salesforce platform case. These include:

• You can get valuable certifications from both AWS and Salesforce
• Both solutions champion the deployment of the best apps 
• Both of them are global leaders in cloud computing solutions - AWS is known for cloud infrastructure while Salesforce is popular for customer data management
• They both can handle cloud-based operations

Also Read : Top 12 Features to Have for Salesforce B2B Ecommerce Checkout Pages

Wrapping Up

Since both service providers have their own strengths and weaknesses, they entered a strategic partnership in 2016 and successfully collaborated in 2019. 

Salesforce and AWS integration fills the gap between the two technologies and can cater to all enterprise needs. You can easily organize your customer data with Salesforce and get the right infrastructure to manage it all with AWS.

If you are not keen on Salesforce vs AWS integration yet, you can start by choosing one or the other. 

AWS is the perfect platform for the pandemic era and beyond as it allows your whole organization to work remotely on the cloud while Salesforce’s CRM engages customers and bridges the gap between company and client. 

Today, it is essential to find the right balance between all your cloud computing needs. Experts at Growth Natives help you get through the ‘clouds’ (pun intended) of uncertainty and guide you in the right direction based on your business needs.

To know more about getting started with a cloud computing platform, email us at info@growthnatives.com or visit our website.