Top 11 Marketing Automation Software to Check Out in 2023
Marketing automation is more than a necessity today. Automation is a cornerstone of any productive and efficient department. The global marketing automation industry is predicted to reach USD 6.4 billion by 2024.
Several repetitive procedures, such as composing emails, managing campaigns, and using social media for marketing, might take hours to complete by hand. Nevertheless, because of Marketing Automation, these activities are now simpler, which in turn helps the firm thrive.
Simply, marketing automation is a major component of a company’s success, which is why we bring you the top 11 marketing automation software to try out and make your tedious jobs stress-free.
Let’s dive in
Top 11 Marketing Automation Software to Try Out
1. Marketo
With marketing automation technologies, you can track user activity. Marketo is one of the highly developed tools and marketing automation software that offers comprehensive features that helps marketers in creating persuasive email campaigns.
Features
- Lead management.
- Email and campaign management.
- Consumer Engagement Marketing.
- Personalization.
- Marketing Management.
Best Suited For:
Marketo is excellent for companies who want to go beyond simple marketing automation. It can be a smart idea to start with Marketo if you want to start with the fundamentals and expand to more complex features in the near future.
Pricing
$1,195/month
2. Campaigner
For small, medium, and big organizations, Campaigner is a reliable marketing automation tool. Campaigner allows for the integration of external data, filters out customer addresses, and delivers the proper one-to-one email communications. Email messaging interacts with social media platforms like Facebook and Twitter to improve the effectiveness of email campaigns.
Features
- Over 900 email templates are available.
- It generates and distributes customized emails to subscribers.
- Reporting in great detail demonstrates how a user engages with the campaign.
- 30 days trial period.
- 24/7 live chat client service.
Best Suited For:
Businesses that need to send a lot of emails and have a huge client base should use Campaigner. It can be used by midsize and big enterprises to maximize bespoke features.
Limitations
There is a limit on how many emails you may send with each plan.
Pricing
$59 per month
3. Eloqua
It is the leading marketing automation software from Oracle. The technology offers a competitive advantage in delivering audience segmentation and tailored marketing to create leads and encourage purchases. With only a few clicks, you can use this application to track insights into a buyer's journey and analyze data.
Features
- It provides access to several data sources.
- It helps to create robust email campaigns.
- It has easy to understand interface that lets you get started without much hassle.
- It helps to use customer data to deliver personalized messages.
Best Suited For:
Eloqua is the perfect tool if you are looking for enterprise-level software. Though it is expensive, it is a great option as it helps you connect with technology vendors to learn more about this software. In addition, if you are looking for CRM integration, then Eloqua is the best software for you.
Limitation
Eloqua does not offer integration with Zapier plus much other third-party software.
Pricing
$2000 per month
4. Sendinblue
A comprehensive platform for digital marketing, Sendinblue offers companies with marketing automation features. It has features for transactional emails, SMS marketing, chat, CRM, etc. In order to deliver emails as quickly as possible, machine learning is used. You can send the email at the appropriate moment with the aid of this function.
Features
- It provides tools for creating landing pages that may be used to create specific campaign pages.
- You may combine the unique signup forms with Sendinblue to expand your contact list.
- It provides tools for message creation, email message personalization, contact grouping, etc.
Best Suited For:
Sendinblue is perfect for businesses that are looking to build and cultivate relationships with their end users through email campaigns, marketing automation, transactional emails, etc. Sendinblue is known to be a good, stable, and easy-to-use marketing automation tool for small to large-scale companies.
Limitation
This tool limits the volume of messages you can send daily.
Pricing
Price varies from monthly emails.
5. Customer.io
With the email automation service Customer.io, companies may send SMS messages, alerts, and emails to specific customers and leads. Its objective is to assist companies in creating deeper and more enduring bonds with their clients.
Features
- It offers AB testing and segmentation.
- It helps you track conversions and create customized designs.
- It specializes in providing your consumers with individualized messaging, automatic push alerts, and targeted emails.
- It gives advertisers the ability to create the most complex automated message campaigns.
Best Suited For:
Businesses who want to start using marketing automation and value a simple user interface should check out Customer.io. This tool can also be useful to businesses looking for more sophisticated functionality that calls for flexibility and customization and are prepared to commit the developer resources necessary to accomplish it.
Pricing
$75 per month
6. HubSpot
The system performs a little bit of everything, but it doesn't specialize in any one area at a deep level, which is both its benefit and drawback. As "inbound marketing software," which it identifies itself as, HubSpot provides a wide range of functions, including marketing automation.
Features
- Workflows that start the sales process.
- Link to External Apps.
- Actions can be triggered using custom code.
- offers smart content and smart lists.
- Offers follow-up emails
Best Suited For:
For a small-scale to medium-scale business, HubSpot serves as a fantastic tool. It has additional features that let you do more than send emails. HubSpot is an excellent choice if you're searching for an "all-in-one" solution that offers you the most fundamental features of a number of other marketing systems.
Limitation
HubSpot is not ideal for large-scale or enterprise-level companies due to its limited features.
Pricing
$200 per month
7. Pardot
Another powerful B2B marketing automation solution is Pardot from Salesforce. The marketing and sales teams may work together using Pardot to engage customers, close more transactions, and create long-term connections. It seeks to assist organizations in streamlining everything from sales automation to lead generation. It's a powerful marketing automation tool for engaging prospects and advancing them through the sales funnel.
Features
- Lead management
- Lead generation
- Email marketing
- Artificial Intelligence
- Sales alignment
- ROI reporting
Best Suited For:
Pardot is perfect for large-scale companies because it increases marketing effectiveness. This Salesforce marketing solution is a more refined version. Increasing ROI and offering a better customer experience are given top priority.
Limitation
Pardot limits integration with social media site Instagram
Pricing
$1250 per month
8. Constant Contact
Constant Contact is an email marketing software that mainly assists companies in developing branded emails, websites, and other forms of online marketing under a single platform. It performs a fantastic job of offering fundamental functions in a way that even non-technical people can utilize.
Features
- Easy downloads.
- Performance tracking
- CRM integration.
- Automated and personalized email sequences.
Best Suited For:
Small business owners that wish to immediately start with structured email marketing and don't foresee having any future requirements for additional capability could choose Constant Contact. If you fall inside this category, the product is a fantastic fit for you; but, if you want to increase the scope of your marketing automation activities soon, a different tool is required.
Limitation
It does not offer advanced features.
Pricing
$15 per month
9. ActiveCampaign
ActiveCampaogn has a drag-and-drop automation builder that makes designing an easy process. It essentially automates all critical marketing functions, including lead nurturing, Facebook Ads management, and much more.
Features
- It can smoothly link with more than 850 marketing apps.
- Use tags, analytics, performance reports, and custom fields to monitor prospect behavior.
- helps you get important information from every digital channel, both online and offline.
- Obtain a bird's eye perspective of the whole lifespan of your client on one screen.
Best Suited For:
Any business may utilize ActiveCampaign. It helps to make marketing initiatives and promotions better. It offers a variety of templates, which makes it much simpler to swiftly and effectively handle the sending of pre-processed emails in accordance with each circumstance.
Limitations
It lacks personalization functionality for cold emailing.
Pricing
$15 per month
10. Keap
Keap is a straightforward and reliable platform that offers small businesses another useful marketing automation tool. Keap can help you generate more leads by gathering leads, organizing client details, and triggering the subsequent step to increase sales. Personalization in marketing is yet another useful aspect of the instrument. Use Keap's carefully selected templates, distribute them to segmented lists in your database, and take pleasure in the outcomes.
Features
- It offers account-based marketing and content marketing.
- It provides demand generation and digital analytics.
- It offers email marketing and event management.
Best Suited For:
Keap assists small businesses in a variety of sectors with streamlining sales and managing client interactions. You can send drip email campaigns, follow-up communications, and social media. It also lets you set up automated invoicing, payment reminders, and a variety of other features.
Limitation
It charges a monthly fee for several third-party software integrations.
Pricing
$189 per month.
11. Userfox
A new marketing automation tool, that is. Yet, it offers a simple user interface and is made to send emails in response to certain occurrences. With UserFox Automation capabilities, you can simply increase your client base, obtain demographic data for your marketing campaigns, and obtain other crucial information.
Features
- It provides A/B testing on emails.
- It lets you create personalized emails.
- It increases customer retention through custom email triggers.
Best Suites For:
Userfox is the best-suited option for IT companies. If sending emails in response to events is vital to you, Userfox is an excellent option since it offers a lightweight UI.
Pricing
$49 per month
Conclusion
There is a vast assortment of options and tools available when it comes to the marketing component of a firm. A marketing automation solution simplifies the whole customer journey while improving the user experience and boosting client retention.
Growth Natives can help you automate your marketing journey seamlessly. Our experts are experienced in these marketing automation tools and can assist you in creating workflows and custom email triggers.
To know more about marketing automation and tools, reach out to us at info@growthnatives.com or call toll-free number +1 855-693-4769.
Source:
https://www.salesmate.io/blog/best-marketing-automation-software/
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