Make Your Marketing Stand Out This Holiday Season 2022
The countdown has started, and the fall is upon us. It is the 2022 Holiday Season, and your competitors are already gearing up with holiday marketing campaigns. It has been quite an eventful year, with the world finally coming out of the Covid-19 pandemic. We have put the toxic "New Normal" behind us and not locked behind our doors! As people soak in the festive spirit, you must gear up with your marketing campaign and make it stand out.
Did you know consumers in the US alone spent $889.30 billion in the 2021 holiday season? And we expect it to surpass the $1 trillion mark this year. Though business activities have picked up worldwide, we have seen an uptick in online shopping and digital engagement between brands and their customers. This trend will continue, and online sales will contribute 16.3% of all retail sales this holiday season. Capture this momentum and take your brand to greater heights.
The question is – are you ready with a marketing strategy that stands out?
You Have No Time To Waste
If you haven't started your campaign yet, start it now. You have already missed some of the best marketing opportunities, such as Thanksgiving, Black Friday, and Cyber Monday. But the game isn't over yet, as the festive mood is picking up, and it is the perfect time to cement the bond with your customers and attract new prospects.
You may have seen your competitors actively engaging with the customers with creative campaigns, and you have no time to waste. Merely wishing your customers during Christmas and New Year isn't marketing anymore. You need to make them feel special and vindicated of their choice. You need to start cooking your holiday marketing ideas and share and serve them in time to your customers.
How To Make Your Campaign Stand Out?
It may or may not be your first shot at holiday season marketing. Even if you did market your business in previous years, you will not likely fall back on the same strategies. You must wear a creative hat to stand out amidst competition and make your marketing campaign resonate with your customers and prospects. Here are a few creative marketing strategies for the 2022 Holiday Season that will make your brand stand out :
Share The Holiday Vibes With Your Customers
In today's world, making customers part of your journey is the secret to successful brand building. Please don't stop at merely wishing your customers for the upcoming holiday season but make them a part of your celebrations. Share images and videos from your parties to bring customers closer to your brand.
Another interesting idea would be to make customers feel part of your team. For instance, if you have set a dress theme for the Christmas party, ask your customers to share their pictures in similar outfits, and you can promote them on your social media handles. Doing so can strengthen the bond with your customers after the holiday season and generate more business from them.
Surprise Customers/Prospects With A Giveaway
It is the holiday season, and people are busy shopping for gifts for friends and loved ones. It will be an excellent idea to surprise your guests with special giveaways. Offer them over-the-top discounts on orders or an add-on product/subscription. You can also offer free shipping, irrespective of the order value, to make them feel special. Customers will remember this initiative for a long time since 2022 has been a tough year where soaring inflation has cut a hole in everyone's pockets.
Share an Interactive Product Guide
Not all your products sell equally or contribute to your revenue. There may be several hidden gems in your product line that haven't found their appreciation in the market. It is the best time of the year to introduce these products to the customers. Work on an interactive product guide that helps existing customers and prospects know about these products.
You can try creating a digital flipbook or an email guide introducing these products and highlighting their USPs. Share this product guide in all your communication with the customers and on your social media platforms. You can also tie up with vendors and other businesses to share this guide and return them the same favor.
Let Customers Speak
The holiday season is also about planning for the future and making resolutions. Hence, it is the perfect opportunity to make business resolutions for the upcoming year. Ask your customers what changes they wish to see in your business, products, and processes. Listen to them and promise to implement these changes if feasible.
For instance, if customers want to see green packaging materials in your products, take the initiative and promise them the same. Or they may wish for more features on your software or flexibility in the subscription plan. Hear them and take steps in the right direction. It will take you closer to your customers.
Don't Forget the Underprivileged
Finally, holiday marketing shouldn't only be about revenues and profits and establishing the humane side of your brand. A brand that cares about the community earns the trust of its customers.
Thousands of people won't enjoy the festivities of Christmas or the New Year., from orphan kids to the needy and sick to those recovering from substance abuse. Make sure you don't forget them during the holiday season. Contribute to charities and make your staff and customers part of this noble cause. Appel your customers and raise funds from them. They would find this gratifying, and so would you.
Final Thoughts
A wise man once said, "Business has only two functions - marketing and innovation." You may have invested the better part of the year in innovation, and now it is the time to enjoy the fruits of your labor with innovative marketing. This Holiday Season, stand ahead of your competitors with these creative marketing ideas. Enjoy, party hard, and boost your profits during the Holiday Season of 2022.
Stand-out marketing ideas require a team that thinks out-of-the-box and strikes a chord with customers with personalized campaigns. If you are looking for one, Growth Natives is at your service. We are a trusted marketing consultant with expertise in design, development, digital marketing, and marketing automation. Book a free consultation by writing to info@growthnatives.com or visiting our website. Let's make your 2022 Holiday Marketing campaign the best ever.
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