12 Best Video Marketing Tools You Need in 2021

The latest digital marketing trends confirm that almost 55% of people across the globe watch videos online every day. By early 2021, 82% of the overall internet traffic will solely be video.

Videos are revolutionizing the way we market. With the effectiveness of traditional marketing dwindling and the popularity of videos increasing, they have become a must-have for every business. 

Videos have dramatically dominated social media platforms not only to show content but also to educate and influence consumers, drive more traffic to the website and generate more leads.

To get the best possible ROI from your campaigns, it's vital to stay on top of the latest advances and statistics to create a robust digital video marketing strategy.

What Is Video Marketing?

Video marketing is part of digital marketing, albeit a massive one. The promotion of a product or service using videos increases engagement on your website and social media channels as it demonstrates the real use of the product or service to your target audience. 

In 2021, people will spend almost 100 minutes a day watching online videos. This ever-expanding supply of audiences is making online videos the fastest-growing digital channel by advertising expenditure.

Let’s take a look at the best video marketing tools that will help you meet your various business requirements in the upcoming year. 

Top Video Editing Tools

1. Biteable

Biteable is a video editing, making, and marketing software that lets you create professional videos in no time. It has thousands of built-in templates that make it easier to create videos and sell content faster than ever. 

Features and Benefits:

• Make modern, stunning videos in just a few minutes.
• Pick a style, add your content, give your video a professional touch with your logo and brand colors, tell your story, and share it with everyone.
• Never run out of footage and animation with 800,000+ real-life stock animations, clips, and thousands of beautiful templates.
• Create custom content by uploading your photos and mix in clips, and images of your product, do easy personalization in just a few clicks.

Pricing:

Biteable offers one free trial and two other paid plans.

Paid plans include:

• Plus Plan: At $19 per month
• Unlimited Plan: At $49 per month

2. Loom

Use Loom to record a screen or your face within seconds and share it instantly. Unlike emails that require you to type back and forth, Loom helps you send across your message in one go and more clearly. Therefore, it makes communication within teams or with customers much easier. 

Features and Benefits:

• Loom has an intuitive, easy-to-use interface.
• Record as many videos as you want and view them on any device.
• Communicate through videos that are more expressive and effective ways of conveying a message.
• Protect videos with password if necessary.
• Loom ensures fast video recording and sharing.
• Organize and move videos between folders.

Pricing:

You can use the free Starter plan that limits creators to 25 or go for one of the two paid plans: 

• Business: Up to 100 creators for $10 USD per Creator/month
• Enterprise: Unlimited creators at custom pricing

3. Descript

Descript is a full-fledged video editor that aims at making media editing as simple as editing a doc. Businesses can use it with as much ease as podcasters, storytellers, and vloggers can. 

Descript comes with a screen recorder, multitrack editing, and publishing. Also, with its AI tools, you can add your own voice to the video. You can change a word in the text editor to dub over a misspelled word or remove a faux pas just how you delete a transcribed text. 

Features and Benefits:

• Record your screen or microphone from anywhere in the world.
• Edit podcasts or videos while also adding titles, effects, images, and more.
• Remove any filler words and phrases and overdub if required. 

Note: You can only overdub your own voice.

• Collaborate with people on videos and publish or share them anywhere you want. 
• Export your projects to any other editing suite.

Pricing:

Want the tool for limited editing? Choose the free plan. For unlimited screen recordings, pro features and more, pick a plan that suits your budget: 

• Creator: Record and manage unlimited projects at $12/editor/month
• Pro: Pro editing features at $24/editor/month 
• Enterprise: Everything in pro plus much more at custom pricing

4. Animoto

When we talk about video marketing software for professionals, Animoto takes the first place. It can help you achieve your goal to create professional videos and engage the audience, thus resulting in better business growth.

Features and Benefits:

• Leverage time-saving templates, high-quality video, multiple memory styles, color customization, and font library.
• Make the most of over 3000 commercially licensed music tracks, pre-built marketing storyboards, and landscape plus square marketing videos.
• Enjoy unlimited video creation with brand colors.

Pricing:

You can sign up for free and create unlimited videos for free.

Paid plans include:

• Professional: Create unlimited branded videos for your business at $33/month
• Team: Create multiple accounts and unlimited branded videos at $49/month

5. Animaker

Animaker is a platform for beginners, non-designers and professionals that provides six popular video styles. 

The software is easy to use with click-choose, drag-drop, edit, and play functionalities. It also has a great client portfolio including Uber, Walmart, Google, CISCO, Verizon, FedEx, Dell, and Pepsi.

Features and Benefits: 

• With the world's most extensive video asset library, Animaker has everything you need to make a video in one place. 
• It provides six unique video styles and has a collection of animated characters, properties, BGs, icons, etc
• It comes with pro features like recording, camera in and out, multi-move, and transition effects for stunning animations.
• It is available in more than 50 languages, with support for RTL language fonts and custom fonts.

Pricing:

Animaker offers one free trial with five downloads per month (with watermark) and four other paid plans.

Paid plans include:

• Basic: 5 premium downloads per month at $10/month
• Starter: 10 premium downloads per month at $19/month
• Pro: 20 premium downloads per month at $39/month
• Enterprise: Unlimited downloads at custom pricing

6. Powtoon

Powtoon is intuitive and helps create professional and fully customized videos. This video editing tool considers the value of video marketing and promises to assist you in making creative videos and presentations that can engage viewers easily. 

Features and Benefits: 

• Powtoon is designed in such a way that you can easily create a video.
• Use offline presentation, screen sharing, 3D objects, hierarchical view, audio tools, and media library.
• It provides collaboration tools and customizable templates and allows for customizable branding, advanced search, and data import and export.
• It eases content management, audio content, project templates, communication management, 3D video management, and editing.
• You can drag-drop intuitively, with the added advantage of brand overlay, two-factor authentication, project planning, etc.

Pricing:

Powtoon also offers one free plan with up to 3 minutes of video.

Paid plans include:

• Pro: 5 premium export per month with up to 10 minutes of video ($19 per month)
• Pro+: Unlimited premium exports with up to 20 minutes of video ($49 per month)
• Agency: Unlimited premium exports with up to 30 minutes of video ($89 per month)

Top Video Hosting Tools 

7. Vimeo

Vimeo is an online video collaboration and video distribution tool to make your video your brand. Create high-performing videos and capture any moment with reliable, professional live streaming. 

In addition, invite your team members to collaborate, create, and share the work.

Features and Benefits: 

• It ensures unmatched video quality, tons of storage, impressive 360 video, and speed controls.
• It comes with password protection, review tools, version history, pro-integration, and team collaboration
• The marketing and monetization feature includes customized players, geo-restrictions,  lead generation, tools, and domain and custom end screens.
• It provides call to action, email marketing integrations, Google Analytics insights, advanced stats, engagement graphs, video interaction graphs, social sharing, third-party freedom, and worldwide distribution.
• It has the potential of auto archiving, cloud transcoding and RTMP, and lightning-quick customer support, and it is available at simplified pricing.

Pricing:

Try a plan free for 30 days, or get started with Vimeo Basic.

Paid plans include:

• Plus: For a single user ($7 per month)
• Pro: For three team members ($20 per month)
• Business: For ten team members ($50 per month)
• Premium: For unlimited live viewers ($75 per month)

8. Vidyard

Vidyard is considered a strong contender as an online business platform as it helps businesses transform communications and drive more revenue. 

It has CRM tools that help marinate customers’ information, data and trends. 

The video hosting software also allows you to upload and download videos, maintain high compatibility with browsers, and measure the effectiveness of videos.

Features and Benefits:

• With Vidyard, you can create better 360 videos for customers with stunning 4K support.
• You can adjust playback speed, manage and create events from one location, and make the video more relevant.
• Get analytics data in one place with detailed reporting and insights
• Manage multiple accounts, players, users, and encoding rates.
• Leverage secure hosting, video collaboration, syndication, and popup call to action.

Pricing:

For individuals:

• Free: Get unlimited video creations for free
• Pro: At $15 per month

For teams:

• Teams: At $300 per month
• Business: At $1250 per month

9. YouTube

YouTube is one of the very first and amazing video hosting platforms that offers unlimited storage for your videos. It is a free video marketing software that only needs you to sign up and get started with sharing your videos. 

Features and Benefits:

• Add a description or choose from the visibility settings while your video is still uploading.
• Get unlimited cloud storage for your videos for free.
• With YouTube’s latest upgrade, know when your target audience is online and go live or publish your video at the most appropriate time.
• Schedule your community posts and mention a publishing date.
• Split your videos into chapters for enabling viewers to jump to a particular section when needed.

Note: A video must have 3 or more chapters of 10 seconds each or more.

• Ensure better quality conversations as you switch the ‘hold inappropriate comments for review’ setting on.

Pro-tip: Youtube has the thumbnail feature which is an important view generator. Make sure you make it an enticing one.

Pricing:

Create an account on YouTube and upload any number of videos for free. 

10. Facebook Video

Facebook allows you to quickly create videos with still images. You can add transitions and music to these videos as you want, thereby publishing them just like a picture post.

Features and Benefits:

• Get unlimited hosting for videos.
• Upload as many as 50 videos at once to a single page. 
• Edit the title, tags, or description while your videos are still uploading.
• Schedule videos individually or publish them at a regular cadence.
• Bulk schedule your videos or perform other actions such as adding tags, captions, or labels to your videos in bulk. 
• Create a series of videos and enjoy playlist-like benefits such as make the series available within Facebook Watch for users to watch it in continuity or navigate between episodes or seasons.

Pricing:

Just sign up on Facebook and host videos for free

11. Spotlightr (formerly vooPlayer)

With Spotlightr, you can easily host, brand, and share your videos. Customize your videos with timed buttons, overlays, and gates, and publish them on a platform of your choice.

Further, the video marketing platform also allows you to track views and engagement with the data and split testing power provided by it. 

Features and Benefits: 

• Leverage a complete toolbox that helps drive leads as well as revenue.
• Personalize the branding and video player to meet your requirements such as expand audience or boost leads.
• Be in complete control of the embedded video player.
• Focus on increasing video views and get paid for them with pay-per-view gates
• Use capture gates to garner leads.
• Leverage advanced analytics and heatmaps to gain deeper insights into data. 
• Hold contests through your videos.

Pricing:

• Get a free plan with 1 gb of storage, or
• Opt for Polaris for 100 gb of storage at $24/month

12. Instagram

Instagram is all about visual content and therefore, makes an outstanding video publishing platform when it comes to posting videos of up to 60 seconds in length. Go live straight from your smartphone in a few steps and engage your target audience in numerous styles. 

With its features such as Instagram Stories, Reels, IGTV, and Instagram Live, the social media platform has made video marketing a breeze for small businesses. 

Features and Benefits:

• Use your smartphone’s in-built camera and some editing software to create eye-catching branded videos.
• Upload a video from your phone’s gallery or record videos using the app itself.
• Feature multiple short videos in carousel posts. You can create such posts by using the “album” icon. 
• Make a Boomerang using the Boomerang icon. 
• Once you upload a video, trim it to the desired length or tap the “+” icon to add more clips.
• Schedule your videos using the “Later” option on the web. After you upload a video, select the date and time when you want your video to auto publish. 

Pricing:

Free - Create your account and start sharing videos for free

Are you using a video marketing tool yet? If not, it’s time you do. 

Making a final decision about which video marketing tool you should use involves a lot more thought than just differentiating between all options. You must be clear about what your business needs to grow and how you can deliver your message effectively to your target audience.

Start with formulating a content marketing strategy that has videos as a major element and persuasively engage and encourage your target audience to take immediate action.