Salesforce to Launch Loyalty Management Service for B2C and B2B Organizations

On the 12th of January 2021, Salesforce announced a new Loyalty Management service that will help B2B and B2C companies create customized loyalty programs.

The solution is built on the Customer 360 Platform. As stated by Salesforce, the Loyalty Management service will enable organizations to set up and deliver a connected loyalty experience throughout a customer’s journey with them. The service will be integrated with Digital 360, Tableau, and Service Cloud. 

Some additional features of the Loyalty Management service:

• Program management to configure programs for B2B and B2C use cases across multiple industries

• Personalized offerings for loyalty offerings tailor-made to customers' preferences that allow companies to target customers across different segments 

• Multiple integrations with Salesforce Service Cloud, Customer Audiences 360, Marketing Cloud, and AppExchange partners. The Loyalty Management service will also integrate with existing systems, including an external marketing automation tool or CDP. 

• Performance measurement for loyalty program using Tableau CRM for Loyalty Management

Customers become a part of a loyalty program with a view of receiving personalized experiences with a brand. However, many brands make the mistake of following a generic approach and fail to deliver on the same.

Salesforce’s Loyalty Management service will help organizations across different industries to elevate their loyalty programs. Businesses will be able to go from a transactional approach to a human-centric one with personalized moments, thereby creating lasting relationships with each customer.