Why You Should Implement Salesforce Digital 360 in Your B2B Commerce Business in 2021

No matter how conservative your business approach might be, the world is experiencing a serious technological upheaval. More and more B2B businesses are trying to digitize their operations and move their existing IT infrastructure to B2B Commerce solutions such as Salesforce Digital 360.

Is the pandemic to blame for the dwindle in physical connections? Possibly. But we cannot deny that it has been a long time coming. 

So what’s happening now? Companies worldwide are investing thousands of dollars into becoming ecommerce-ready with cloud-based solutions such as Salesforce Sales Cloud, Salesforce Service Cloud, and Salesforce CPQ, to name a few, and are achieving new digital transformation levels in a short period. 

Sounds familiar? Is your business one of them? Have you jumped on the ecommerce bandwagon to continue to sustain your business through the pandemic? If yes, there is always room for improvement; if not, you need to get on it without wasting another day.

Experts at International Data Corporation (IDC) predict that there will be $6.8 trillion of DX investments from 2020–2023, out of which $2.3 trillion will be invested in 2023 alone. That’s a whopping figure, ain't it?

The figures are enough to sustain the claims that by 2022, 65% of the revenue in the world’s GDP will be a result of digitization. 

Many companies are amping up their catalogs and opting for Salesforce Digital 360 solutions to crossover their operations into a digital domain seamlessly.

Salesforce is one of the best-selling digital B2B CRM solution providers that are always at the forefront of adopting the latest market trends into their products to meet their customers' demands. 

In case you are unfamiliar with Salesforce Digital 360, here is a quick recap.

What is Salesforce Digital 360?

Salesforce Digital 360 is the new way of approaching B2B commerce with Salesforce. It has been created with the sole purpose of addressing the unique digital needs of B2B organizations.

The idea behind the product is to bring together Salesforce Marketing Cloud, Experience Cloud (formerly known as Community Cloud), and Commerce Cloud onto a common platform that can be implemented to accelerate B2B companies' digitization needs in 2021. 

New users can quickly learn more about it by following the learning modules on Trailhead. 

How Will Salesforce Digital 360 Integration Improve Your Business in 2021?

Let’s find the answer to this question by understanding how each of the aforementioned cloud solutions in the Salesforce portfolio adds value to your business.

Salesforce Marketing Cloud

Customer 360 Audiences program redefines Salesforce’s B2B CRM to give the audiences a unified view of information reliably and straightforwardly. 

Many solutions have multiple versions of the same product, which often leads to anomalies when interacting with them across different devices. It is a common reason behind disconnected, faulty, and slow service. 

With the Customer 360 Audiences solution, you can maintain a single source for all your customers and enable them to personalize their experience safely and seamlessly.

Salesforce Commerce Cloud

Salesforce B2B Commerce Cloud is a fully equipped tool that can help you run your online business smoothly. It allows you to create an omnichannel B2B commerce platform that can serve customers on the digital storefront without compromising business operations.

In addition to the must-have features of the Salesforce Commerce Cloud, you can also expect to get Commerce Cloud Payments, a payment gateway developed in conjunction with Stripe (Salesforce’s strategic partner).

With functionalities of the Salesforce Commerce Cloud, you will be able to embed checkout portals anywhere on your ecommerce solution, in a few easy steps. 

Salesforce Experience Cloud

With the Salesforce Experience Cloud at your disposal, you can achieve higher personalization levels and quicker launch times for all your ecommerce websites. All pages, portals, communication, applications, and channels can be optimized without high-level technical expertise. 

You will be able to create customer experience pages in a breeze and also get access to solutions that allow you to create your own designs. Experience Cloud ensures a high level of customer satisfaction and also improves overall engagement.

Next Step?

Adopt Salesforce Digital 360 for your B2B Commerce requirements right away! While some might debate about the need for a new solution with Customer 360 already present, you must remember that the best solution may not be the right one for every business. 

Make the most of 2021 and take your business to the next level. To know more about implementing Salesforce Digital 360 and other Salesforce development solutions, get in touch with our experts today at info@growthnatives.com.