With changing customers’ needs and demands, the skincare industry is constantly evolving. LAMAV, a certified organic and 100% vegan skincare brand, is following suit. Introducing ayurvedic formulas and Australian bio-actives to its products, the brand is heading toward changing the course of the beauty industry. In our one-on-one conversation with LAMAV’s founder and CEO, Tarj Mavi, we discovered how she started her interesting entrepreneurial journey in the beauty industry and much more.